Business Environment Analysis for Bkleen Detailing

This report analyzes the business environment of Bkleen Detailing, a UK-based car service provider. It discusses the use of tools such as SWOT, PESTLE, and Porter's five forces to evaluate the business environment. It also explores management practices that impact employee performance and personal development expected from working at Bkleen Detailing.

Report (BKLEEN
Detailing)

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Appropriate tool to audit and analyse the business environment..........................................1
1.2 Management practices that have desirable impact over employees performance................5
TASK 2............................................................................................................................................6
2.1 Personal development expected from work environment.....................................................6
2.2 Professional development expected to achieve from work environment..............................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8
.........................................................................................................................................................8

INTRODUCTION
Business environment is refers to as a collection of internal as well as external factors
such as employees, supply and demand, management, customers needs and expectations, clients,
suppliers, owners, activities by government, innovation in technology etc. These are the factors
which affect the performance of an organisation as it have a direct influence over its working
pattern as well as policies in marketplace (Arulrajah, Opatha and Nawaratne, 2015). This report
is about Bkleen Detailing which is a UK based car service provider company that provide
service related with car maintenance, servicing, washing etc. This report contains a use of tools
in order to evaluate the business environment in which Bkleen Detailing operates. In addition to
this it also explains about management practices adopted by company to improve employees
performance. At last it contains detail about the personal and professional development that an
aspirant get while performing job within Bkleen Detailing.
TASK 1
1.1 Appropriate tool to audit and analyse the business environment
Business environment is basically refers to as a sum total of internal as well as external
factors which have the capacity to influence the business operations. These factors involve
employees, demand & supply, clients, supplier, management, activities by government,
technology development, change in customer demand etc. These all are the factors which
develop opportunity as well as threat for the operations performed by an organisation and also
plays a crucial role in term of growth and success of company (Guerci and et. al., 2015). Hence
an organisation is required to perform regular evaluation of business environment so that
strategies can be formulated in order to survive in environment while dealing with all the threats
and competition present in market while availing opportunities. Bkleen Detailing is a UK based
company which offers services related with the maintenance and cleaning of expensive cars. It
maintain a staff that specifically trained in order to make use of industries related tools and
safest procedure in order to enhance and maintain the automotive appearance which rank from
the small details of interior to the brilliant shine over the outer surface of car (Bohari, Hin and
Fuad, 2017). The company is performing well in term of its performance but as the competition
is rising in market, it is crucial for the Bkleen Detailing company to perform business
environment analysis on regular basis so that strategies can be updated as per changes get
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anticipated within marketplace. The business environment analysis can be performed using tools
like SWOT, PESTLE and Porter's five force model. These are mentioned below:
SWOT Analysis:-
It refers to an analytical tool which support in performing internal as well as external
environmental evaluation to determining the strength, weakness, opportunity or threat that an
organisation have which support them in performing operations in well by formulating effective
strategies for availing opportunities with the help of strength and overcoming weaknesses as well
as threats (Blockeel and et. al., 2016). The SWOT analysis of Bkleen Detailing is mentioned
below:
Strength Weaknesses
The biggest strength of Bkleen Detailing is that
it maintains specially trained employees that
ensures appearance of vehicle must be
perfectly maintained i.e. from interior to
brilliant shine over exterior.
The main weakness of Bkleen Detailing is that
it make use of big machineries for providing
better services but it actually increases the cost
of operations to the company.
Opportunity Threat
Franchising of business proves to be a greater
opportunity for the Bkleen Detailing which
allow the company to expand its business
operations in several different location (Bull
and et. al., 2016). It also help in increasing the
customer base.
Changes in economical condition of country
may leads to affect the customer's spending
power which may affect their affordability to
the services. This may affect the productivity
of the company
PESTLE :-
It is basically refers to as analytical tool which perform evaluation of six major factors
that are present in external environment and may affect the functionality of business up to a great
extend. The PESTLE analysis of these factors in term of Bkleen Detailing are mentioned below: Political:- It involves the evaluation of political affairs, policies and relations with other
nation that have an influence over the business activities. The political condition within
UK is stable as well as it holds up positive relation with several countries that are
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member of UN (Aithal, 2016). This is a greater advantage for Bkleen Detailing as it
doesn't require to revise the organisational policies as government is stable. Economical:- The UK ranked as fifth largest economy, hence there is a stability of
economy among the consumers. In addition to this UK is also consider as one of the
popular destination for the FDI. This is also consider to be one of the positive factor
toward the growth of Bkleen Detailing as they can target the consumers easily for
availing the car maintenance related services and also be able to get fund to invest more
business for enhancing the level of performance. Social:- UK holds up the population of approx 66.4 million by 2018 which ensures a big
consumer market. Apart from this, east England holds up highest average cars or van per
household and its rate is about 68% of respondents. Hence, it is a biggest advantage for
Bkleen Detailing as there is a huge scope for the serving the consumer and increasing the
customer base. Technological:- UK is consider as most technological advanced country as London is a
greater hub for technological and finance related institute (Fozer and et. al., 2017). This
is a positive factor for the Bkleen Detailing as it can install the new machineries or
technology in order to improve its services or expanding the business practices. This will
support in achieving greater success at marketplace and deal with competitive advantage. Legal:- The legal environment of UK country is very strict toward the application of law
where each organisation is required to comply with some basic law in order to service in
marketplace. These legislations are related with the Employment Act 1996, Equality Act
2010 etc. which protect the right of consumers and ensure the fair treatment at work
place. In addition to this there are also some rights like minimum wages, holiday pay,
sick pay, maternity and paternity leaves and may more. Hence, in order to survive in
market of UK Bkleen Detailing is required to follow these laws as the violation of these
laws may affect the brand image in marketplace.
 Environmental:- The government, local councils, newspapers and many other are being
presenting their concern and putting efforts toward creating the environmental awareness
which help in reducing the negative impact of economical growth over the environment.
Hence government is very strict toward practices related with environmental safety and
security (Rastogi and Trivedi, 2016). This may proves to be a threat for Bkleen
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Detailing as it deals in offering services related with car cleaning and maintenance which
leads to wastage of water and also make use of harmful chemicals for creating shine over
car. So that government when take a strict action toward it that this may affect its
performance.
The evaluation of PESTLE will support the Bkleen Detailing in determining the number
of threat and opportunity that are present in environment in which it operates so that appropriate
actions can be taken in to consideration in order to achieve sustainability a and perform well
within the marketplace (Aithal, 2016). Despite of all these, the evaluation of industry in which an
organisation operate must also be consider while performing the business evaluation as it help in
determining the actual position of a p0articular company within the industry in which it operates.
Hence, by performing the porter's five force model for Bkleen Detailing it become easier to
determine the its performance as well as future position within industry and its business
environment as well. It is explained below:
Bargaining power of buyer:- The bargaining power of the consumers within the industry
have the capability to hold out the services at the lower price in order to manage the consumer
base. Within the automotive and car service industry the bargaining power of customers are
moderately higher. This is because there are several brand as well as service centres which are
available from where the consumers can avail services. This affect the practices of the Bkleen
Detailing and also create a tougher competition within the marketplace.
Bargaining power of supplier:-The bargaining power of supplier is relatively lower as
there are number of suppliers present in the market which offer spare parts to Bkleen Detailing
constantly that includes OEM parts and OES parts which support them in offering better
services. Therefore, it is advantageous for the Bkleen Detailing as it can deal the spare parts of
the vehicles at relatively lower price and can also switch to other dealers when they require raw
material to be at lower prices.
Threats of substitute:- The substitute for such kind of services are already being present
in the marketplace which rank from smaller to big players. As most of the car service providers
are offering same services which affect its market performance (Mathooko and Ogutu, 2015).
Some of them are the road side or smaller service centres that provides services at relatively
lower price as compare to other established businesses. Apart from this majority of car dealers
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also provide car servicing benefit as a bundle service to customers over packages which also
affect the market share of Bkleen Detailing
Threat of new entrant:- The threat to new entrant is relatively higher for the sector as the
new player are not required to invest more in order to start operating their business in this sector.
Hence the threat is relatively higher as number of automotive services players are also trying to
open up their centres for providing such services. Some of the commonly established services
centres are Maruti Service centres, Tata Motors Services centre, Hyundai Motor services and
many more. This is proves to be a threat to Bkleen Detailing as it has to deal with both existing
as well as newly entering care service providers.
Rivalry:- The automotive sector is growing at a rapid speed as the spending power of
consumers are also increasing. Hence in order to keep the customers satisfied more efforts are
being put by automotive companies to offer bundled services where they offer 2-3 starting care
services free and later they charge for it. In order to offer these services larger number of service
centres are being opened by them (Zhao and et. al., 2016). In addition to this other players are
also behind dealing within car services on individual basis which increases the competition
within the sector. Hence the competition within the industry is relatively higher for Bkleen
Detailing which may sometimes affect the customer base.
1.2 Management practices that have desirable impact over employees performance
The employees performance plays a crucial role within the growth and success of an
organisation as the productivity of organisation depends over the quality of performance exerted
by an employees (Inkinen, Kianto and Vanhala, 2015). Therefore, it is crucial to manage the
performance of employees to ensure better output. The Bkleen Detailing perform several kind of
management practices in order to influence employees performance. These are mentioned below: Training & Development :- In order to ensure better and quality of performance from the
employees, Bkleen Detailing focuses toward organising regular training session for their
employees. This support in providing them an opportunity to enhance the skills and
capability of employees while keeping them motivated toward the work. This help in
encouraging the level of performance. Performance evaluation :- Under this, targets are being set up by the managers and then
within the specific period of time the analysis is being performed over the actual
performance of an individual by comparing it with the planned one. This support in
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determining the gap and reason behind it so that appropriate action can be taken into
consideration.
 Recognition and reward:- In this, Bkleen Detailing mainly focuses toward evaluating the
performance and the employees who are performing well are being recognised among the
existing employees (Selden and Sowa, 2015). In addition to this they are also being
rewarded over their efforts which help in motivating them to perform well.
TASK 2
2.1 Personal development expected from work environment
The Bkleen Detailing company is performing well in the market and also put more
emphases toward the quality of operations. Therefore, by working within this organisation I
would be able to achieve my personal development target for a better future career. By working
as a Supervisor within Bkleen Detailing I would be able to enhance my interpersonal skills as
their I required to manage the people by communicating with them regarding regular tasks and
issues they are facility. In addition to this I would also become able to develop my time
management skills by ensuring the availability of stock on timely manner. These all contribute
toward enhancing the employability skills and capability that further contribute toward
enhancing my level of performance toward the better career development. Despite of this the
Bkleen Detailing focuses toward providing specific training to its employees that are related
with the industrial tools. Hence by working with them I would be able to enhance my knowledge
related with several tools, spare parts and other information in term of automotive sector which
support in future practices.
2.2 Professional development expected to achieve from work environment
The Bkleen Detailing is an organisation that offer car maintenance related services and
consider to be most growing sector these days as the demand of people related with keeping the
four wheeler is increasing to maintain the status. Therefore the decision to start up career with
the Bkleen Detailing will proves top be fruitful to me as it support me in achieving the
professional as well as personal development of mine. As per my evaluation I have determined
that the working environment of Bkleen Detailing is very cooperative as well as believes in
improving the performance by brining innovative ideas from the staff members. Therefore, it
would be pleasure for me to work in such an environment which help in developing my
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management as well as leadership skills which proves to be very crucial for each profession or
job. In addition to this it will also support me in developing my skill of working in a team which
help me in cooperating and coordinating with my mates in my current as well as future job too.
Hence it support me in ensuring my professional development while working in this
organisation.
CONCLUSION
From the above mentioned information, it can be summarised that understanding of
business environment plays a crucial role within the performance of an organisation. This is
because there are number of factors that are present in business environment which may affect
the performance of an organisation. Therefore, an organisation must regularly evaluate the
business environment by using tools like PESTLE, Porters five force model and SWOT analysis
which help in determining the opportunities as well as threat that are present in internal as well
as external business environment that are required to consider while performing business
operations.
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REFERENCES
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management practices: A review. Sri Lankan Journal of Human Resource
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Online
PESTEL analysis of the UK. 2019. [Online] Available through:
<https://www.howandwhat.net/pestel-analysis-uk/>./
Average number of cars or vans owned per household in England between 2014 and 2018, by
region. 2019. [Online] Available through:
<https://www.statista.com/statistics/314912/average-number-of-cars-per-household-in-
england/>./
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