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Report On Business Environment Faced by M & Co | Strategic Leadership

   

Added on  2019-09-27

8 Pages1113 Words322 Views
Strategic Leadership

Table of ContentsExecutive Summary...................................................................................................................2Introduction................................................................................................................................2Analysis of the external business environment as faced by the company.................................2PESTEL Analysis...................................................................................................................2Porter’s Five Forces................................................................................................................2Review of the organizations’ strategy........................................................................................4Issue identification and proposals for strategic development....................................................4

M & Co Cloth CompanyExecutive SummaryThe cloth industry has been facing many challenges in the current period of increase in the use of the internet. This industry is also characterized by a high level of competition with some of the major players coping the strategies of the competitors. Apart from this, the changing needs and wants of the consumer creates challenges for any marketer. This strategicanalysis is one of the important methods for any organization to build competitive advantage.There are a number of successful clothing brands in the market like H&M, Zara, Primark, butthe recent increase of online activity by the consumers is affecting the sales of these companies. The review of the case indicates that there are a specific number of the process followed to provide the type of clothing as required by the consumers. Thus there are high costs of operations as faced in this industry. Therefore in order to be a survivor, a company need to strategically reduce its cost of production and continue to change according to the tastes of the customers.IntroductionM & Co is a Scottish clothing brand which was established in the year 1834 by Len McGeoch. The organization deals in products like clothes and homeware products. The company is one of the major producers of men, women and children garments and has around300 stores which caters to the needs of its customers. The company has also supplied its products through online mode where the customers can directly place an order for the products. The company has always been a pioneer in making strategic changes in the company based on the changing external business environment. This has also been one of the contributing factors towards the sustainability of the business over the last 50 years. Recently there have been many changes in the industry as faced by the company. These are impacting the performance of the business in the short and long term.The purpose of this report is to identify the factors of the external business environment as faced by M & Co and suggest strategic changes which will help it to grow and sustain in sucha challenging environment.

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