Report | Business Model for Food Business

   

Added on  2020-03-16

15 Pages3789 Words57 Views
Running Head: ENTREPRENEURSHIP 1Entrepreneurship
Report | Business Model for Food Business_1
ENTREPRENEURSHIP2Executive Summary Entrepreneurship is more than starting a new business or introducing a new business venture in aspecific industry of a country. An entrepreneur is the person who launches a new business withthe limited planning and resources and takes all the risks and returns of this business venture.This new business idea may be an innovation, product or service and a new business model.When someone plans to start a new business, he/she needs to consider many things regarding thisnew business venture. This report includes a business model canvas for a food business inAustralia, i.e. TastyKingdom. Business model canvas includes all the important aspects of thecompany, like; key resources, key activities, value proposition, key partners, cost structure,revenue streams etc. It indicates all aspects, through which the company will create value to itscustomers. Furthermore, it comprises of feasibility analysis of TastyKingdom by looking atdifferent resources, like; marketing, human resources, financial resources and technicalresources. Feasibility analysis of organization ensures that organization has all the resources,which are needed to deliver the products and services to the customers.
Report | Business Model for Food Business_2
ENTREPRENEURSHIP3Table of ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................4Business Venture description..........................................................................................................4Business Model Canvas...................................................................................................................5Customer Segments......................................................................................................................7Value Proposition.........................................................................................................................7Customer Relationships...............................................................................................................7Channels.......................................................................................................................................8Key Activities..............................................................................................................................8Key Resources..............................................................................................................................8Key Partners.................................................................................................................................8Revenue Structure........................................................................................................................9Cost Structure...............................................................................................................................9Minimum Viable Product (MVP)................................................................................................9Feasibility analysis...........................................................................................................................9Market feasibility.......................................................................................................................10Technical feasibility...................................................................................................................10Human feasibility.......................................................................................................................11Financial feasibility....................................................................................................................11References......................................................................................................................................14
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ENTREPRENEURSHIP4Introduction Entrepreneurship can be defined as a willingness and potential to create, manage and organizeowned business venture along with risks in profit and revenue generation. It is an activity orprocess of establishing a business, in which entrepreneur takes all the financial risks to gain theprofits. When an entrepreneur plans to introduce a new business venture, he/she needs to focuson some specific areas, which will be included in the business model and plan of this newventure. The new business venture that is taken into consideration here is TastyKingdom inAustralia. This new business venture will offer foods and beverages products to its potentialcustomers. The major focus of this business is to provide fresh and healthy food products to In today’s competitive business environment, it is very difficult to make difference between fastfood outlets. So, the entrepreneurs need think innovative and different from other outlets and itscompetitors. This report includes all the important business aspects for the business ofTastyKingdom. A business model canvas model is created for the company and its products,which includes customers segment, value proposition, channels, customer relationships, keyresources and activities, key partners, revenue structure, cost structure and minimum viableproduct. Furthermore, a feasibility analysis is conducted for this new business venture inAustralia. Business Venture description TastyKingdom is a new business venture that is locally owned food outlet, which will be locatedin Geelong city in Australia. This venture will be established with the aim to offer a combinationof tasty and tremendous food at affordable pricing with attractive packaging and environment.TastyKingdom will be a reply to the increasing demand of fresh and healthy fast food, which canbe consumed by the people, who love to eat outside or in restaurants. The outlet will beestablished in the most crowded shopping mall in the city (Deakins and Freel, 2009). Forpromoting this new food outlet, the company will make many efforts to promote it amongpeople. It will create a website for its services, where the people may know about the restaurantand its products. The major products of the company include healthy breakfast meal, fast food,lunch and dinner for people.
Report | Business Model for Food Business_4

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