Woolworths Expansion into China Market

Speaker notes 1
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Slide-1
Introduction
This report reflects how organization could expand its business in other market industry.
This presentation has been prepared on the Woolworth Company. This company wants to
introduce its new clothing product in China with a view to expand its business.
Slide-2
Product categories
Woolworth Company has been chosen in this presentation
This company has chosen to sell jeans, T-shirt and other accessories for men and Women.
China has high number of potential clients in market.
Company has to face high tough competition due to numerous number of domestic and
international clients (Hübner, Wollenburg and Holzapfel, 2016).
Slide-3
Global business plan
Woolworths Company is an international company which has been running diversified business
throughout the time. Company needs to follow two different strategies to increase the overall
share of its products and services in china market (Zhu and Lin, 2015).
 Cost leadership

Speaker notes 3
 Product differentiation
Slide-4
Global market analysis
This has shown that if company needs to analysis internal external factors in determined
approach. Company needs to evaluate the existing marketing share, rivals offering, policies, rules
and implemented traits and policies. It is evaluated that clients in Australia are more inclined
towards buying goods and services which are of high quality.
Slide-5
Strategic capabilities of Woolworths
Company needs to adopt cost leadership, product leadership strategy with a view to increase the
overall market share. It has shown that if company could follow these strategies then it will
increase the overall market share of company in determined approach.
Slide-6
Risk assessment
The main risk in this works arise related to overall cost of capital and increased price of goods
sold in market. It is evaluated that if company wants to mitigate these risk it could either avoid it,
reduce it or implement risk aversion strategic plan. For instance, company could adopt plan to
sell its outdated products at very high flat to attract more clients in market (Choi, Chow and Liu,
2013).