logo

Report on Business Plan of McDonalds

   

Added on  2020-05-03

20 Pages4273 Words529 Views
Running Head: BUSINESS PLAN 1Business Plan: McDonalds

BUSINESS PLAN 2Executive Summary McDonald’s is a leading fast food organization in the world. Established in 1967, the companyexpanded its business operations in the countries outside the United States. It is continuouslyestablishing its franchises in different locations. Currently, it is serving over 65 millioncustomers daily in more than 100 nations across around 36,900 outlets. The company is going tointroduce its new franchise in UAE. This report includes the business plan for this franchise ofMcDonalds. After completing feasibility analysis in first assessment, it is the continuation of thatwith the business plan. The major objective of this report is to look at different aspects, whichneed to be considered, when a company introduce new business or add something new in itsexisting business. McDonalds is developing this business plan, which includes various aspects,such as; its industry and business analysis, market strategy, value proposition, operations,resources, financial projections and risk and strategic options. At the end, report describes somekey milestones, which are established by McDonalds in order to get success in competitivebusiness environment. This report will assist in understanding many concepts, which a companyneeds to include in its business plan that is an important document of an organization.

BUSINESS PLAN 3Table of ContentsExecutive Summary.........................................................................................................................2Business Details...............................................................................................................................4Industry and Market Analysis..........................................................................................................4Customers and Value Proposition...................................................................................................5Marketing Strategy..........................................................................................................................5Product.........................................................................................................................................5Price.............................................................................................................................................6Place.............................................................................................................................................6Promotion.....................................................................................................................................6Operations Plan................................................................................................................................6Product Designing........................................................................................................................7Quality Management....................................................................................................................7Location Decision........................................................................................................................7Human Resources........................................................................................................................7Supply chain and inventory Management....................................................................................7Management Team and Company Structure...................................................................................8Resources.......................................................................................................................................10Physical Resources.....................................................................................................................10Human Resources......................................................................................................................10Organizational Resources..........................................................................................................10Financing.......................................................................................................................................11Financial Projections.....................................................................................................................11Start-up Funds............................................................................................................................11Break Even Analysis..................................................................................................................12Projected Profit & Loss..............................................................................................................13Risks and Strategic Options...........................................................................................................14Key Milestones..............................................................................................................................15Conclusion.....................................................................................................................................16References......................................................................................................................................17

BUSINESS PLAN 4Business Details McDonalds is the famous destination for a huge customer base every day and making it one ofthe biggest fast food chain all over the world. Now, the company is considered as a leading fastfood organization in terms of restaurants and revenues and profits. Currently, it has 36900 storesin more than 100 nations and provided employment to 385000 employees all over the world. It isheadquartered in Oak Brook, Illinois, but it has its operations span from USA to Europe toMiddle East and then to Pacific Region (McDonalds, 2012). The stores of McDonalds serve witha standardized menu with the food products such as; burgers, soft drinks, milkshakes, salads,cookies, cheeseburgers, French fries, shakes, coffee, flavored tea, chicken etc. In addition to this,the company offers breakfast items especially in United States and other global markets.Breakfast offerings include biscuits, muffins, hotcakes, bagel sandwiches etc. There are somebrands, under which this company is marketing its products, like; McFlurry, Big Mac, BigN’Tasty, McNuggets, McMuffin etc. Industry and Market Analysis Industry and market analysis is a method for evaluating the company’s current position inprospective industry and market. It assists in understanding the competition and about the majorcompetitors in the market. Competitors are the major component, which are accountable forgrowth or failure of business. According to previous report, international fast food industry hasreached to a value of $103 billion that has grown by 5%. There are various players includingMcDonalds, which are performing very well in the industry (Armstrong, et al, 2015). In the fastfood industry, McDonalds is facing intense competition from some other leading players, like;KFC, Burger King, etc. However, McDonalds is listed as leading fast food chain, but still thesecompetitors are affecting its business with innovative ideas. Burger King is one of the majorcompetitors, which are offering the products, like; burger, salads, shakes etc. Tough the companyis still a market leader with the potential of competitors growing the competition looks verymuch intense. These competitors in the fast food industry are making efforts to increase theirrevenues and sales by focusing on health concerns, as people are becoming more healthconscious. To compete with the players, the company is using franchise model, which offers thescope for the expansion and development for this business entity (McDonalds, 2010).

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Report on Marketing Plan of Burger King
|12
|3423
|404

Big Data Capabilities for McDonald's: Approaches and Strategies
|18
|4656
|148

Operations Management: McDonalds
|10
|2969
|385

Management Economics: McDonald's Market Analysis and Market Structure
|12
|3386
|76

Operation Strategy
|14
|2990
|202

Operations and Information Management at McDonalds UAE
|15
|4425
|329