Report On The Business Strategies Of Sony Mobile Communications (SMC)

Business Strategy
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Table of Contents
Table of Contents.................................................................................................................................2
INTRODUCTION................................................................................................................................3
TASK 1.................................................................................................................................................3
TASK 2.................................................................................................................................................3
3.1 Evaluating four different options that can be adopted by Sony Corporation while selecting
its future strategy.........................................................................................................................3
3.2 Justification of chosen strategy..............................................................................................5
4.1 Roles and responsibilities of staff members at the time of implementing strategy...............6
4.2 Resources that are required to allocate and utilize effectively while implementing strategy7
4.3 SMART objectives for directing the process of strategy implementation.............................8
CONCLUSION....................................................................................................................................8
REFERENCES.....................................................................................................................................9
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INTRODUCTION
Business strategy includes various types of processes, tools, techniques and instructions
that are used by the management of company to achieve their organizational goals as swell as
objectives. It is also considered as a long run planning with the help of which business focuses to
move towards the path of success by fulfilling their overall objectives (Teece, 2010). By
considering this aspect, the present report will focus on evaluating the business strategies of
Sony Mobile Communications (SMC) which is one of the leading companies in the market of
various mobile devices. Further, this is a Japanese company established in 1946 after the merger
of Masaru Lbuka and Akio Morita. In the present time, company serves products such as smart
phones, television, accessories, digital cameras and home cinema as per the needs of
requirements of customers.
As business entity deals in consumer electronics so its mission is to render high quality
unique products to its customers in reasonable prices (Montgomery, 2011). Along with this,
company focuses to adopt different types of strategies on the timely basis so that they can
maintain their leading position in the marketplace. Even Sony has availability of various
strategies but this report is also going to discuss additional strategies that can be followed for the
purpose of future growth. At last, selection and justification for a new strategy of company will
be done.
TASK 1
Attached in PPT
TASK 2
3.1 Evaluating four different options that can be adopted by Sony Corporation while selecting its
future strategy
In the electronic market, Sony Corporation has a leading position as it offers high quality
electronic products with the availability of unique characteristics. Main focus of company is to
focus on adopting the best strategies on the regular basis so that innovative products can be
delivered to the customers with full effectiveness. In the past years, it has been noticed that sales
of company has been minimized to a great extent due to availability of slowdown in world
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