Report on Business Strategy of ALDI

BUSINESS
STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
A) Categorization for ALDI vision, mission, goals and core competency.................................1
B) & C) Factors considered while dealing with various situation..............................................2
D) Employment of different techniques which are useful in strategic plans.............................3
E) Organisational audit and investigation on current strategic condition...................................5
F) Evaluating Environmental audit for ALDI ...........................................................................6
G) Investigating of stakeholders.................................................................................................7
H) New strategy preparation for ALDI.......................................................................................8
TASK 2 ..........................................................................................................................................1
I) Identity of market opportunities to evaluate effective strategy...............................................1
J) Explanation of strategy for market entry and growth ............................................................1
TASK 3............................................................................................................................................2
K) Key Roles and duty of personnel in implementation of strategy...........................................2
L) Requirement for execution of strategy...................................................................................2
M) Evaluation of SMART objectives to attain strategic objectives...........................................3
CONCLUSION................................................................................................................................3

INTRODUCTION
Each business is focusing on adopting plans and policies so that all the activities can be
executed in a planned way. Various strategies are formulated so that business can carry out its
operations effectually. All these factors are useful in achieving the success and growth of firms
so that they can be retain there business for long durations. (Ackermann and Audretsch, 2013).
ALDI is the largest growing company which is executing its operations in grocery products, it
also opened its business in Germany which was initially its domestic place. They had adopted
effective strategies to expand there business by opening more than 500 stores which are dealing
in grocery products close to UK. Strategic process consist of vision, mission, goals and
objectives, environment audits are useful in analysing the competitors who can affect the
business operations. This report contains the study about Growth and development of firms,
environmental audit and focus on implementing all the strategies in planned ways.
TASK 1
TASK 1
A) Extent to which ALDI’s vision, mission, goals and core competencies inform strategic
planning
Each and every business formulates their own plans and strategies so that they can run all
their business activities in a planned way. This is useful in developing a track in which all
operations are to be carried out. Healthy environment can be generated for employees if plans
and policies are framed in an effective way in order to satisfy employees. The strategies are
framed by analysing company’s vision, goals, objectives and core competencies. This is useful in
executing all business operation effectually. ALDI is dealing in grocery items and they are
focusing on expanding their business all over UK. They aim to provide qualitative food products
to customers at economical prices. Authorities have the main responsibilities of formulating
plans and policies so that their vision and mission objectives can be achieved. The core
competencies define adopting those strategies which can differentiate their products from others
by adding new features.
The mission, vision, objectives and core competencies of ALDI are described as:
Vision: This is the vital statement for all businesses and it describes future state where
company seed itself in the forthcoming time. This is beneficial in analysing the future work
positions. ALDI is majorly focusing on expanding their business operations by adding new
1

features in products. This is useful in gaining competitive advantage from their rivalry firms.
Thus, there profit shares will be increased in order to achieve largest strengths at the market
place.
Mission: This statement is beneficial as they support the vision statement which is
formulated by business. This results in the achievement of business targets within desired
timeframe so that it can run operations for long duration. The products which are supplied to
customers should have quality and they should be offered at reasonable prices. This is an
attractive strategy which is used to increase the footfall of customers by providing them the best
and effective products.
Objectives: The objectives refer to long and short term statements of firms. The main
aim of these objectives are linked with existence of business for long term duration at market
place. These can also be evaluated as plans and policies which are framed by the firm in order to
run their operations in an effective way.
Goals: These are described as the aim of company. Main goal of ALDI is to become the
leader by expanding business dealing in grocery products in the UK. These goals are beneficial
in achieving targets in the desired way as expected by the firm.
Core Competencies: This strategy is useful in achieving competitive advantages by
adding new features in their product range. This can be achieved if they keep the prices of their
products economic so that people can easily purchase them. This helps in achieving a large
amount of profits for business operations.
B) & C) Factors considered while dealing with various situations
Business should formulate the plans and strategies so that they can execute all business
activities in an effective way. If there is any difficulty faced while performing these activities
then plans can be used in order to resolve them. The strategies are framed by evaluating all the
factors that affect business operations. Effective strategies should be formulated by ALDI in
order to achieve high growth in the market place. All the factors which are operating outside the
business can be controlled but there should be focus on controlling the internal factors which are
evaluated as follows:
Internal Factors: All the elements which are having their operation at insider business is
known as internal factors. It includes workers, customers, supplier, business man who are
working in order to execute different business operations. This is beneficial as all the targets are
2