Organizational Behaviour of Amazon company : Case Study

Added on - 21 Apr 2020

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Running head: ORGANIZATIONAL BEHAVIOUROrganizational BehaviorName of the Student:Name of the University:Author Note:
1ORGANIZATIONAL BEHAVIOURExecutive Summary:The report is an overview on a case study on Amazon, largest internet based retailer in theUnited States. The report gives a brief introduction about the company and its present situation.There is also discussion on the issues faced by the company and corresponding recommendationsprovided against each of the issues. These issues however include motivation, communication,leadership and organizational structure. The report also puts forward an action plan provided forimplementation of the recommendations.
2ORGANIZATIONAL BEHAVIOURTable of ContentsIntroduction......................................................................................................................................3Areas Where Company Lacks Organizational Behavior.................................................................4Motivation....................................................................................................................................4Recommendations........................................................................................................................5Communication............................................................................................................................6Recommendations........................................................................................................................7Leadership....................................................................................................................................8Recommendations........................................................................................................................9Organizational Structure............................................................................................................10Recommendations......................................................................................................................11Action Plan....................................................................................................................................12Conclusion.....................................................................................................................................12References......................................................................................................................................12
3ORGANIZATIONAL BEHAVIOURIntroductionThe report here discusses about Amazon and its present situation.Amazon is the largestonline retailer in United States. The company also features on the elite list of the Fortunemagazine where it ranked second in the year 2014 and fourth in the year 20151However, 2015was as a controversial year for the company as there was controversy regarding the company inthe New York Times on how it pushes its white-collar workers for achieving the expandingambitions of the company. According to reports published in the New York Times, Amazonfocused on the promotion of unconventional office culture where employees were encouraged tobe critical not only about each other ideas in the meetings but also to send secret feedback abouttheir colleagues to the respective bosses2. Moreover, the employees also went through a bout ofphysical stress in Amazon due to long work hours. They also faced rebuke and reprimandedwhen they were unable to respond to emails arriving at midnight arrival. Thus, indirectly thecompany adopted a policy where employees forced to work faster and harder until theycollapsed, quitted and faced termination. Therefore, most of the employees did not stay for long.1Streitfeld, J. (2017).Inside Amazon: Wrestling Big Ideas in a Bruising Workplace.Nytimes.com. Retrieved 12November 2017, from https://www.nytimes.com/2015/08/16/technology/inside-amazon-wrestling-big-ideas-in-a-bruising-workplace.html2Meyer, P. (2017).Amazon.com Inc.’s Organizational Culture Characteristics (An Analysis) - PanmoreInstitute.Panmore Institute. Retrieved 12 November 2017, from http://panmore.com/amazon-com-inc-organizational-culture-characteristics-analysis
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