Report On Coconut Bliss - Essentials Of Marketing | Marketing Tools

Added on -2020-02-05

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MARKETING ESSENTIALS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Task a) and b).........................................................................................................................1Task c)....................................................................................................................................3Task d) and e).........................................................................................................................5TASK 2............................................................................................................................................7Task 1) and 2).........................................................................................................................7TASK 3..........................................................................................................................................10Task 1) and 2).......................................................................................................................10TASK 4..........................................................................................................................................13CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
Illustration IndexIllustration 1: Marketing plan.......................................................................................................11
INTRODUCTIONThe marketing is an essential tool of business that is used extensively by variousorganisations so that their products' sales volume can be enhanced in market. This function isclosely related with development of activities that can help in making products of a particularcompany competitive so that the survival of specific firm can be maintained in a better way. Themarketing essentials include different functions that extends from assorted roles andresponsibilities of enterprise to other interrelated activities of business along with marketing(Forshier, 2012). The present report is based on essentials of marketing where chosenorganisation is Coconut bliss. The cited organisation is a dessert company based in Eugene thatdeals in different dairy products along with various range of other goods that are made withingredients of milk. The report will focus on different marketing tools and its roles in variousenvironment of business. Along with this, the marketing mix for two different companies willhelp in finding out importance of mixes for firms. Finally, the report carries out a marketing planso that said enterprise can develop its activities accordingly. Thus, the whole report will befocused on different tools of marketing and its key elements.TASK 1Task a) and b)The marketing department of any organisation use to perform various responsibilitiesaccording to which the department is entrusted to plan for enhancing revenue capacity ofbusiness by increasing sales. For a small firm, the marketing department may consist of only oneperson and in case of huge companies, this section may compose of marketing director, managerand different executives (Bennett, 2010.). The size of firm does not differentiate the roles andresponsibilities of departments as in both cases the functions performed are similar likeadvertisement, promotions, making customer relations and so on. In context of Coconut blisswhich is a small firm of total 11 employees, this role is performed by marketing manager so thatthe company can be expanded successfully. In such scenario, assorted responsibilities ofmanager will be as follows:Strategy: The marketing department is expected to design strategies for company whichcan help to enhance the business scope in market. Apart from this, it also use to plan outthe strategies in a way so that both organisational goals and marketing function may1
relate with each other. The major effort in this area is laid on to increase the market shareof company or expand business in different sectors. This may be executed by planningfor new marketing tools like web based marketing, internet promotion, personal sellingetc. The coconut bliss firm made its all products much popular through greaterinvolvement of firm in social media practices (Jones and Rowley, 2011). Thus, themanager formulates all plans that are highly profitable for making products of entitypopular. Besides this, the said firm also undertook various campaigning plans like eventsponsorships, in-store relationship building, tasting parties etc. to popularise its products.Market research: The market research is an essential work that all companies use toexecute. The research helps in correct identification of market segments where productscan be made more popular among all its customers. Thereby, the manager attempts tograb various opportunities available in market and employ them according to currentneeds of customers. The conducted researches also assist in understanding competitor'sstrengths and weaknesses so that organisations can also plan their moves accordingly.The mentioned enterprise use to develop a market researches so that it can identify morenumber of target consumers (Papasolomou and Melanthiou, 2012). As the product inwhich coconut bliss deals is for every segment and age of customers, yet it may help inmore systematic categorisation of clients so that positioning and distribution of goods canbe done effectively.Product development: The marketing department's next function is to carry out theprocess of product development. The said process can be related to either development ofa new product or growth in existing ones as well. For this function, marketing departmentof mentioned company use to coordinate with product development teams. The teams useto assess demands and needs of customers in current situation so that new product can bedeveloped with features as per demand. Apart from this, the new feature can be integratedin existing products as well which makes it easier to position goods in well manner withsome modifications. The whole information is passed by marketing department toproduction teams so that they can make changes accordingly. Thus, a product isdeveloped with communication and coordination of both departments.Communication: The communication is an important aspect of business without whichno process can be accomplished in a proper way (Nguyen and Simkin, 2012). The2

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