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Report On Colour & Thing Co | Business Study

   

Added on  2020-02-14

7 Pages1964 Words31 Views
RESEARCHPROJECT
Report On Colour & Thing Co | Business Study_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3SECTION 1 – RESEARCH PROJECT...........................................................................................3Identification and description of the business which is a focus of the report..............................3Identification and description of the product/service the business provides...............................3Identification and description of its target market.......................................................................4Identification and description of the key players/competitors in this area..................................4Identification and Description of the key developments of the company...................................4Identification and Description of key challenges faced by the business.....................................5Developing and discussing the findings in relation to relevant academic and trade literature....6Evaluating the relationship of the company with professional development and career plan.....6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................72
Report On Colour & Thing Co | Business Study_2
INTRODUCTIONThe present report describe the background of the company Colour & Thing which is amarketing and advertising company based in Bristol, UK (Colour & Thing, 2016). This researchproject is mainly emphasized on providing detail information about this company. Furthermore,the whole information is compared with the relevant academic theory and also the own learningand development plan have been evaluated.SECTION 1 – RESEARCH PROJECTIdentification and description of the business which is a focus of the reportColour & Thing is a marketing and advertising firm which was incorporated on 11 June2004. The firm is located at Bristol, United Kingdom and has a official website aswww.colourandthing.com. This company is a private limited company and has been registeredunder Companies Act 2006. Further, the previous name of this company was Digital MediaProductions Limited and it was till 2012. However, from 2012 the company changed their nameto Colour & Thing plc (Colour & Thing, 2016). Moreover, the nature of the business isSpecialized design activities. Along with that, company also specializes in brand and digitalcommunications. Thus, the company is a creative agency that are based in Bristol. Thisorganization aims to inspire their business client to become brave and imaginative. Moreover,the organization do online advertising, website, social print, etc. This organization is not onlylimited to Bristol in fact their imagination has reached far beyond. This company works fromstrategic thinking to colourful things. They mainly take their work in a serious manner thenthemselves and majorly value the honesty and transparency in their work above everything(Colour & Thing, 2016). Identification and description of the product/service the business providesColour & Thing is a mixture of research and strategy, Branding and Designing, DigitalDevelopment and lastly Content and campaigning for other organization. This organization dothe research in gaining brand insight, consumer behaviour, trend analysis, concept developmentand planning for the same. Furthermore, this organization develops the brand, provide artdirection, builds 2D and 3D designs and multi media production (Colour & Thing, 2016).Moreover, websites and apps are also developed by this firm, SEO and SEM, interface designing3
Report On Colour & Thing Co | Business Study_3

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