Report On Commonwealth Bank's Strategy || Charles Sturt University

Added on - 01 Mar 2020

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RUNNING HEAD: COUNTRY OPPORTUNITY BRIEF1COUNTRY OPPORTUNITY BRIEFStudent NameInstitute Name
COUNTRY OPPORTUNITY BRIEF2
COUNTRY OPPORTUNITY BRIEF3IntroductionBackgroundThe report will discuss in detail about the Australian company called Commonwealth Bank andits strategy to enter Indian market. The international banks and their entry India go back innineteenth century when the economy understood the need of modern and advanced bankingservices with uniform remittances and currency by the army of UK and other civil servants. Theearliest time for the banking organization was associated with joint stock banks, presidencybanks and agency houses that were settled as the concept of banks and this happened during thetime of British rule in the country (Singh & Gatina, 2015).AimThe report will discuss about the CBA entry in India. The bank is actually a multinational bankand the bank is operating in countries like New Zealand, USA, Asia, Fiji and UK. The bank iscommonly referred as CBA and provides so many kinds of financial services which also workswith the different services of banking like the retail factors and the institutional and the businessdevelopment, management of funds, insurance, broking services and investment.Situation analysisBusiness environment1.Political: As per the analysis, India is considered to be the country of democratic worldwith federal based government. The current political environment is impacted by featureslike policies from government, interest of political and varied ideologies of many
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