Report | (Doc) Competitive Strategy

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Added on 2020-03-16

Report | (Doc) Competitive Strategy

Added on 2020-03-16

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Running head: COMPETITIVE STRATEGYCOMPETITIVE STRATEGYName of the Student:Name of the University:Author’s Note:

1 COMPETITIVE STRATEGYExecutive SummaryIn this report the global strategies of four business organizations are analyzed. Two of theorganizations are from airline industry and the other two are from food and beverage industry.The companies that are chosen for analysis of Target Markets and Mode of Entry are one fromthe food and beverage industry which is Starbucks and the other one Qatar Airways is an airlineindustry whose target market and mode of entry is analyzed. The global value proposition isdeveloped for Gloria Jean’s Coffee from the food and beverage industry and for Virgin airlinesof the airline industry.

2 COMPETITIVE STRATEGYContentsIntroduction......................................................................................................................................4Discussion........................................................................................................................................4Target markets and Mode of Entry..............................................................................................4Starbucks (Food and Beverage industry).....................................................................................4Target markets of Starbucks.....................................................................................................4Mode of Entry of Starbucks.....................................................................................................5Qatar Airways (Airline Industry).................................................................................................5Target Market of Qatar Airways..............................................................................................5Mode of Entry of Qatar Airways..............................................................................................6Globalization of Value Proposition..............................................................................................6Gloria Jean’s Coffees (Food and Beverage industry)..............................................................6Globalizing the Value Proposition...............................................................................................7Virgin Airways (Airline Industry)............................................................................................7Conclusion.......................................................................................................................................7Bibliography....................................................................................................................................8

3 COMPETITIVE STRATEGYIntroductionThe components of a business model are value proposition, market participation, valuechain infrastructure and management model. In today’s era of globalization, businessorganizations must in international market. Expanding globally can help business reduce cost,improve revenue and profitability, gain a huge customer base and take leverage of the moderntechnology that makes the world a global village. The Companies which are highly successfulon global markets might have to bear substantial loss initially. Therefore it is of paramountimportance for business to innovate the components of its business model. The strategies ofglobal market which can be good for one organization might not be good enough for anotherorganization .Business organizations should focus on innovation, global branding, andmanagement model and on its supply chain management to succeed in the global market(Gamble and Thompson 2014).DiscussionTarget markets and Mode of Entry While selecting the target markets, business organizations should measure theattractiveness of the market. There are four prime factors which a business organization mustconsider for target market selection. These factors are i) Size of the market and rate of growth ofthe market ii) Institutional Context of a particular country iii) Competitive environment of aregion and iv) A markets cultural, administrative, economic and geographic (CAGE) distancefrom the other markets an organization serves. There are three stages of modes of entry whichare passive response, initial overt entry and established international operation. The entry

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Report | (Doc) Competitive Strategy