logo

Report on Concept of Strategic Marketing

   

Added on  2020-06-04

17 Pages4610 Words66 Views
Leadership ManagementPolitical Science
 | 
 | 
 | 
Strategic Marketing
Report on Concept of Strategic Marketing_1

EXECUTIVE SUMMARYThis report is all about introducing deodorant product with chocolate fragrance in USA inorder to expand their business on large scale. They main target are the young generation who aremore conscious about grooming their personality in order to present better in front of people.There are internal as well as external environment which affects their decision of launching newproduct in new market of USA. Thus, the company can successfully introduce new product intomarket of USA with the help of getting support from the existing business organisationestablished in USA.This assignment report covers the macro factors along with the evaluation so that step ofJohn lewis of introducing new product in USA are not that much affected. The project also covers the different through which the company can enter into newmarket and exist for longer period of time.The segmentation and targeting people after making research has also been examinedunder this report.The project also overs Porter generic strategy which identified the power of buyers andsuppliers, threat of substitutes etc. so that the management take further actions in order to makeprofitable decision.
Report on Concept of Strategic Marketing_2

Report on Concept of Strategic Marketing_3

INTRODUCTIONAn organisation can achieve growth and success in competitive market world for longerduration only when their management are able to formulate an effective marketing strategywhich help them in communicating with their targeted customers regarding their products andservices. It will be more helpful for such organisation who decide to introduce new product inthe market so as to attain huge customer strength. John Lewis, a UK company which deals inoffering haberdashery and household products to the people of UK The company decided tointroduce new deodorant products with chocolate fragrance in USA with a motive of grabbingattention of large number of customers and make them loyal customers. The project covers the internal and external environment which may either restrict ormotivate an organisation to follow pre-decided policies and schemes (Baker, 2014). As JohnLewis introduced new product into market thus pick out most appropriate mode through whichcompany can easily exist in market for longer period of time. The project also summarisessegmentation and targeting audience on the basis of which company make decisions to enter intonew market. Porter Generic strategy which help them in identifying the competition in marketare also discussed under this report.TASK 11: Environmental analysisJohn Lewis, a UK company which deals in offering which deals in offering haberdasheryand household commodities to maximum number of customers in UK and through out the world.As the company launches new deodorant product with chocolate fragrance in market of USA inorder to gain competitive advantage. The young generation are the main targeted customers ofJohn Lewis company on which the growth and success of an organisation depends. Thus, it maybring profitable result to company if their decision regarding launching new product in market ofUSA will be followed. Due to high competiton in market such as LYNX, Rexona etc. whichgives tough competition to John Lewis company in new market industry thus it is important forto bring innovation in their product so as to compete with them in more effective and efficientmanner. The people of USA are more conscious about their looks and personality and thus spendmore money in purchasing grooming products to represent themselves in front to people in aneffective manner (Bar‐Isaac, Caruana and Cuñat, 2010). Therefore, the company may find not1
Report on Concept of Strategic Marketing_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Strategic Marketing of Deodorant Product with Chocolate Fragment in USA
|12
|2811
|170

Strategic Marketing: Elements, CBBE Model, Integrated Communication, Tools
|16
|926
|72

Foundations of Marketing: Deodorant Axe
|11
|3054
|468

Project on Internal and External Environment
|12
|3796
|23

Business Portfolio of New Venture - Assignment
|12
|2357
|415

Concept of Market Segmentation & Targeting
|14
|4323
|427