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Report on Corporate Strategy Entrepreneurship

   

Added on  2020-05-11

17 Pages3061 Words35 Views
Leadership ManagementPolitical Science
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Corporate Strategy Entrepreneurship
Report on Corporate Strategy Entrepreneurship_1

Running Head: ReportContents1Introduction and Overview of the Myer...............................................................................................21.1Myer............................................................................................................................................21.2Mission........................................................................................................................................31.3Vision..........................................................................................................................................31.4Values..........................................................................................................................................32Theoretical concepts............................................................................................................................42.1Corporate Entrepreneurship.........................................................................................................42.2Strategic Management.................................................................................................................63Situation analysis.................................................................................................................................83.1External Environment..................................................................................................................83.2Entrepreneurial health assessment.............................................................................................114Conclusion.........................................................................................................................................135References.........................................................................................................................................141
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Running Head: Report1Introduction and Overview of the MyerThis report is all about the corporate entrepreneurship strategy of the company to gain the competitive advantage. The organizations need to adopt these strategies because they have to deal with external environment which is changing continuously. The external factors that influence the competitive situation are the political, social, economic, legal and environmental and all these factors need to analyze before creating any strategy. This report is going to be focused on the retail company Myers to understand the theoretical concepts of the corporate entrepreneurship. The companies need to bring a lot of creativity and innovative skills in order togain the competitive advantage. The need to develop the corporate entrepreneurship strategy arises because of the existence of the innovation in the economy. Therefore, this report talks about the strategy of corporate entrepreneurship in the retail company named as Myers[ CITATION Mye17 \l 1033 ]. 1.1MyerMyer is the largest retail store in Australia and it was established in the year 1899 by the Sydney Myer. However, the company is serving in the field of the style and fashion for the last 100 years. There were around 67 stores available in Australia at different locations. Moreover, the company is working with the 12,500 people and with 54000 shareholders and with the global suppliers approximately 1200. Talking about the products offered by the Myer group are as below: Women wearMen wearKids wear2
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Running Head: ReportBeauty productsHomewaresFootwear Handbags and accessoriesThe main sources to gain the competitive advantage are knowledge, technology, the skills of the employees. There are two main activities, like individual as well as the organizational entrepreneurial tasks are helpful in developing the strategy as to just for the survival of the company in the competitive world. 1.2MissionThe mission of the Myer retail company is to provide the different offers with an intent to attract the maximum customers by offering them the different styles and various brands of the fashion. 1.3VisionThe vision of the company is to bring a love of shopping in the life of the human beings. At Myer, it is possible by offering the wanted brands to the customers and by creating the customer experiences. The Omni channel is the initiative took from the company in order to deliver a world class shopping experience[ CITATION NMc16 \l 1033 ]. 1.4ValuesThere are many values of the Myer group that focusing on the culture as well as the behavior of the company.Some of the values are: Be passionate Delight your customers Challenge yourself3
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