logo

Report on Croove Services

9 Pages2689 Words119 Views
   

Added on  2020-02-14

Report on Croove Services

   Added on 2020-02-14

ShareRelated Documents
GLOBLE MARKETING
Report on Croove Services_1
Table of Contents1. INTRODUCTION.......................................................................................................................12. The company................................................................................................................................13. The product..................................................................................................................................24. The market...................................................................................................................................3CONCLUSIONS..............................................................................................................................5REFRENCES...................................................................................................................................6........................................................................................................................................................7
Report on Croove Services_2
1. INTRODUCTIONCroove services has been created by Mercedes-Benz. It is the service that allows carowner to rent their car when they need money. The service is executed through an applicationwhich has to be installed in the smartphones (De Mooij, M., 2013). They can give there car onrent in the available area. To rent a car through cited firm you need to be 21 year old and musthave a valid driving licence. The present report is based on the Croove services in which thecompanies information, its competitor and the brief about the service is given. Furthermore, themarket which they are targeting to explore their services, the way they do promotion andadvertisement of the services.2. The companyInternal analysis of the Croove services based on the information available in case studyis as follows:SWOT analysis has been used to analyse the internal analysis for the companyStrength: The brand name is the strength of the Croove services. It has been started by theMercedes and as we all know it a big brand and it name is enough for them to enter in the newmarket. It is the reliable brand on which the customer can trust (Keegan and Green, 2015).Their standards is been already set a luxurious brand, which will benefit them to establish theirnew services in the market. They provide the luxurious services as no one else is providing ascompare to them. Weakness: The analysis came let know about the weakness of the services. The services are onlyavailable in Munich not at any other place. The car can be only book through the applicationonly through an apple ios devices, non other devices can be used by the car owner to rent a car.They can overcome from their weaknesses through providing the application in other phones.Opportunities: The company has the opportunities to expand in the urban areas of Europe. Itallows all the car owner to rent their car (Canel, Bejou and Khumawala, 2015). Its notcompulsory that you must have an Mercedes car. Its will increase the availability of the cars inthe city on rent. As their bran name helps then to get the customers and have the opportunity toget more customers from all over the Europe. 1
Report on Croove Services_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Making the Sale Between the Boundaries of the Country
|9
|2615
|47

(pdf) Assignment on Global Marketing
|10
|2646
|95

Global Marketing in Croove Car Rental Company
|9
|2805
|26

Global Marketing strategies of Mercedes Assignment
|10
|2707
|73

Report On Mercedes Company - Expansion Of Croove In Global Market
|10
|2925
|170

Global Marketing of Mercedes Croove
|21
|5761
|38