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Report On Current Trends & Issues In Tourism Industry
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Added on 2020-02-03
Report On Current Trends & Issues In Tourism Industry
Added on 2020-02-03
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CONTEMPORARY ISSUES
Table of ContentsINTRODUCTION......................................................................................................................1TASK 1.......................................................................................................................................11.1 Current issues driving change in travel and tourism sector..............................................11.2 Different current issues.....................................................................................................2TASK 2.......................................................................................................................................32.1 Current trends influencing change in UK travel and tourism sector................................32.2 Current trend and the analysis of Niche market...............................................................5TASK 3.......................................................................................................................................63.1Analyse how international group business respond to change.........................................63.2 develop strategies on how International Airlines Group businesses could respond tochange.....................................................................................................................................73.3 Justify strategies of how British Airways and Iberia respond to change..........................8TASK 4.......................................................................................................................................94.1 And 4.2 Impacts of issues and trends that drive change in the travel and tourism sectorand likely consequences for firm failing to respond to such changes....................................9CONCLUSION........................................................................................................................11REFERENCES.........................................................................................................................12
INTRODUCTIONThe travel and tourism sector has become a leading sector in the world which isgrowing at the tremendous pace. This report shows the current trends and issues that come upin such a fast growing industry. The paper also illustrate how the industry react to suchchanges in the trend. Various research and investigation undertaken in below paper to analysethe effect of such industry. The factors that result in the modification in this industry that isTravel and Tourism is also explained below. With the help of this report reader will be able tounderstand how the niche market helps in the growth of this sector plus development in theeconomy. Al last various impacts of the issues and trends on different business economy isdescribed.TASK 11.1 Current issues driving change in travel and tourism sectorWith the change in world economy and conditions, there is a change in Travel andTourism sector also. Natural disaster like tsunami, earthquake, etc. have major influence onthis sector that have impact on many lives and development of worldwide economy. Thechange in travel and tourism sector is basically due to the following issues: E-tourism and e-booking – E-booking and e-tourism means buying and selling of tourismrelated goods and services through internet. With the increase in technology online use ofservices are increasing tremendously. This affects the day-to-day business operations ofphysical stores in such industry. Online services are gaining customer’s attraction because itprovides comfort in searching, purchasing, and linking different services provided bydifferent tourism business. Also, under e-business, online banking services are also provided.Transaction of buying and selling of goods and services related to travelling is facilitatedthrough internet. Such transaction through internet is increasing speedily. Many of thebusiness under this sector have shifted from traditional method of doing business to onlinebusiness which is more user friendly and preferred by customers also. Globalisation – With the increase in globalisation, travelling to different places in differentcountries have become easier. This is because generally goods and services of similar brandsare available in every country and region. For example, many international hotel chain likeHyatt, Hilton, etc. is situated in every country which is referred generally by every customer. World diseases – People these travel around the world which includes many direct as wellas connecting flights for transportation of people. Many areas have common diseases whichhave already spread to that region. Also it spreads as the people come in contact with the1
person of such region or if one travels to such region. Such issue has increased over theperiod as the number of visits of travellers are also increasing because the flights areincreasing and countries are connecting through different modes of transport generallyairlines. These days’ people prefer adventurous trip and as a result travelling to isolated areais also increasing which creates many issues due to lack of proper knowledge about theregion. People are transmitting such disease in that region and coming back. Cost of travel and recession – many of the countries are facing recession and as a resultcost of travelling also increases. Recession is a period of time when the economy of thecountry or region falls below and the prices of goods and services increases. During theperiod of recession people have lack of money in their hands and the reason behind is costcutting, lee employment and hold on the increment at job. Earlier on an average people usedto travel abroad and plan 2-3 holidays a year but now it has reduced to just a one trip round ayear. This has definitely affected travel and tourism sector as now sales has decreased due torecession as compared to earlier. 1.2 Different current issuesMiddle East and North Africa is a region that are generally grouped together because thereare many things in common like both are Islamic region. It is one of the mostly visited andflourishing country. The two main issues which is affecting the travel and tourism sector ofthis region are as follows:Weather – Though the earth is getting warmer, Middle East and North Africa is sufferingfrom high heat. According to the survey it is analysed that after some years life will not bepossible in these regions. It has a great influence on travel and tourism sector. People avoid tovisit these places in summer. This is because the rate of global warming is even increasing attremendous rate despite of lowering down. According to the study of researcher till mid-century, temperature could reach up to 114 Fahrenheit during day time. But at the end ofcentury, temperature could go up to 122 Fahrenheit during mid-day. Moreover, in addition toabove high temperature, there will be more heat waves. It has been studied that during 1986-2005, such heat waves were lasts for at an average of 16 days, but by the end of mid-centuryit will probably increase to 80 days on an average and it will further increase to 118 days bythe end of century. Such an increase at alarming rate depicts that the survival at these placesare in danger which directly affects tourism business. Such prediction is based on twocircumstances one is that the rate of global warming will increase by 2.5 degree andgreenhouse gas will decrease. Another circumstance is greenhouse gas will rise and2
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