Role of Digital Technologies in E-commerce

This report discusses the role of digital technologies in the management of e-commerce businesses, with a focus on Amazon. It includes a summary of findings from CW1, conclusions based on the summary, and the application of these conclusions. The report highlights the importance of digital technologies in running an e-commerce business and provides recommendations for Amazon to maintain its effectiveness in the market.

REPORT (CW2)

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Summary of findings from CW1.................................................................................................3
Conclusions based on CW1 summary.........................................................................................4
Application of conclusions..........................................................................................................5
Recommendations........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
This digital and modern world has provided different productive things to people and
businesses. With the support of different modern technological gadgets and equipment, currently
any business can simply improve its performance in market place. Currently e-commerce term is
highly trending in this modern world. Basically, this e-commerce is also a small aspect of digital
technologies (Vial, 2019). This report has included summary of findings from CW1, conclusions
based on CW1 summary and application of conclusions on Amazon. The Amazon is most
popular e-commerce business. Digital technologies play an excellent role to run smoothly run
this business in market place.
MAIN BODY
Summary of findings from CW1
On the basis of the finding of CW1, it can be summarised that currently digital
technologies play an excellent role in the terms of properly managing different e-commerce
businesses. Currently top-level management of any e-commerce company is able to simply run
its e-commerce site and app just because of different digital technologies. Day by day many new
digital technologies are coming in market place which can contribute in all over growth of
different businesses. Specially, these digital technologies are very beneficial for different e-
commerce businesses. Currently e-commerce way of doing business is highly trending in market
place. It can be also summarised that, here are lots of technologies commonly used in e-
commerce, like; EFT (electronic fund transfer), ASCS (automated data collection systems) and
technological platforms and the software also used in different e-commerce businesses. Without
these all technologies, an e-commerce business can’t survive in market place. This is the main
reason that, digital technologies are very essential for the management an e-commerce company.
It can be also summarised that, e-commerce business currently highly growing in the
market place. Basically, e-commerce method provides opportunity to a business to provides its
different products and services to customers through online portals (Riasanow and et.al., 2018).
That’s why people able to use both modes of selling products called, online and offline. In this
dynamic, people have don’t time to waste in different unproductive tasks. In this situation, digital

technologies have helped to different people to save their lots of time by providing e-commerce
method of customers. With the support of digital and modern technologies, now people no need
to go to store for buying any product or service, because they can buy product or service their
homes by using official website or app of an e-commerce business. Nowadays people within
across the world are very satisfied with various products and services of this e-commerce
business, because many corporate strategies contributes in making operations of e-commerce
business very productive. For example; theory of e-management helps to a company to manage
its whole business structure by using various electronic and digital gadgets. Due to the
effectiveness of e-commerce business concept, in the last ten years, the physical stores,
supermarkets and shops has been reduced continuously within across the world.
Conclusions based on CW1 summary
According to the summary of CW1, it can be concluded that currently various digital
technologies plays very excellent role in the management of an e-commerce business. In this
dynamic world, there is digital marketing is highly trending in market place, because people
really liked the concept of buying different products and services through various e-commerce
websites and apps (Alsaad and Taamneh, 2019). Currently Amazon, Alibaba, eBay etc. are key
leading e-commerce business in across the world. Currently there are many types of digital
technologies available in market place which should be adopted by the management of a
business. For example; Internet marketing, Electronic data interchange (EDI), Electronic fund
transfer (EFT) and Online transaction processing (OLTP) are some key technologies which will
definitely play a very productive role to this e-commerce business (Mirsch, Lehrer and Jung,
2016). These all types of technologies will enable to companies for smoothly running their
various operations of business in any market segment. In Asian markets, e-commerce businesses
were become popular on that time when 3G and 4G mobile Sims have come into market,
because proper internet speed is highly required to check-out different stuff on an e-commerce
websites and apps.
It can be also concluded that many businesses are completely aware about the impact of
various theories of digital technologies, because these all theories provide an effective
framework to this e-commerce venture to conduct their different business operations on e-
commerce portals. With the support of different types of digital technologies and theories of

digital technologies, currently e-commerce businesses are trending in the international market
place. Nowadays, the management within an e-commerce is fully able to boost performance of
own e-commerce business by adopting different types of digital technologies and its theories as
well. On the other side, e-marketing helps to company for running its various campaigns of
marketing through different electronic and digital devices. That’s why, most companies or
businesses om across the world tries to use different theories of digital technologies within their
daily operations. Currently the trend of e-commerce business is very higher in the market place.
Application of conclusions
On the basis of conclusions, currently e-commerce industry is highly growing in market
place, because nowadays many people get depended only on the e-commerce businesses to fulfil
their various needs and requirements. Nowadays, Amazon company is the leading e-commerce
business in across the world which has an excellent market share within this industry. There are
digital technologies has enabled to the founder of Amazon to expand its business operations in
across the world (Foster and Graham, 2017). Currently chatbot, beacon technology, social media
purchase, web-designing, e-cash, drone delivery, EFT etc. are key digital technologies within
market place. In this situation, top-level management of Amazon have to always consider these
all digital technologies within its workplace to highly boost its performance in market place.
Currently many new entrants also are coming in this industry after knowing the effectiveness of
e-commerce in this dynamic world. In this situation, Amazon have to make some productive
strategies to towards deal with different entrants of e-commerce industry in effective manner.
Basically, Amazon company the largest E-commerce brand currently in market place which
started own business operations with selling books in year 1995, and from that time to date the
company have reached in the United States 4 thousand items sold within a minute.
Currently upper management at Amazon has focused on developing own exclusive
technologies to make its levels of customer service more effective. This is very necessary task to
this business, because there is very higher competition within the international e-commerce
industry. Recently, Amazon company has tired the drone technology to deliver its various
products and services to customers, and company got effective results through this technology,
so the administration of Amazon has said that, it will perfectly implement this drone technology
within its business practices in the new future. However, there are other technologies also

contributes in Amazon to more and more expand its business operations in new market segments
Currently different theories of digital technologies also used by these businesses, like; e-
management theory, e-marketing theory, mobile & application theory, globalisation theory,
network theory and Ansoff matrix etc. Currently lots of companies has highly succeeded in
expanding their business operations many countries of the world by using these all theories of
digital technologies.
Currently this Amazon e-commerce company is very reputed brand in across the world.
Millions of people are blindly trust on the company just because of its extra-ordinary and quality
products and services. According to top-level management and administration of company,
digital technologies and its different aspects are the only sources to company in maintaining
effectiveness of own brand in the international e-commerce industry. Currently R&D department
at Amazon is fully focused on developing more and more digital technologies for making its
business operation very productive. According to existing market situations, Amazon.com have
to choose such market segments, where literacy rate of people is higher, because a well-educated
person can simply understand the value of e-commerce business. On the other side, proper
literate people enable to use different digital gadgets as well, so that company will not require to
put its huge efforts to inform people about how to use e-commerce site or app.
Recommendations
 In this dynamic world, many of people within across the world has very much liked the
concept of e-commerce industry, in which the management of Amazon should try to
product them the best products and services to retain them for the long time period
(Gruber, 2019).
 Of course, this company already has very large customer share, but the management at
this business has still need to more develop its various technologies to maintain its high
reputation in market place for the long time period.
 On the other side, currently cybercrime is highly increasing in market place, so that
existing management at Amazon have to use effective technologies to more secure its
official websites and apps.

 This is very to company for always retaining customers with the own brand, because
most customers not like to put their various personal data in those websites and apps
which are not secured.
 There are company can hire some extra-ordinary and highly talented software engineers
to increase its levels of cyber security.
 By using appropriate digital technologies, this business can simply provide secure web
and app platforms to different customers, and this aspect of company will defiantly attract
lots of new customers towards Amazon (Tsekouropoulos and et.al., 2016).
 On the other hand, the company should always use OTP (one-time password) technology
while any customer tries to log in its profile on Amazon’s official website or app.
 This is very mandatory step to company for protecting personal information of different
customers.
CONCLUSION
On the basis of above summary and conclusions CW1, it can be concluded that digital
technologies enable to different people within market to run their e-commerce businesses in
effective manner. Top-level management within each e-commerce business have to take lots of
work from various modern technologies and software programmes to maintain effectiveness of
their official websites and apps. By considering these all factors, any e-commerce business can
simply grow in market place. By protecting and securing personal informational of customers
from unethical hackers, Amazon will put very positive impression on different customers.

REFERENCES
Books & Journals
Alsaad, A. and Taamneh, A., 2019. The effect of international pressures on the cross-national
diffusion of business-to-business e-commerce. Technology in Society. 59. p.101158.
Foster, C. and Graham, M., 2017. Reconsidering the role of the digital in global production
networks. Global Networks. 17(1). pp.68-88.
Gruber, H., 2019. Proposals for a digital industrial policy for Europe. Telecommunications
Policy. 43(2). pp.116-127.
Mirsch, T., Lehrer, C. and Jung, R., 2016. Channel integration towards omnichannel
management: a literature review.
Riasanow, T., and et.al., 2018. Clarifying the Notion of Digital Transformation in IS Literature:
A Comparison of Organizational Change Philosophies. Available at SSRN 3072318.
Tsekouropoulos, G., and et.al., 2016, June. The role of internet in the promotion of agri-food
enterprises: e-marketing, management and organizational functions. In International
Conference on Contemporary Marketing Issues. (ICCMI).
Vial, G., 2019. Understanding digital transformation: A review and a research agenda. The
Journal of Strategic Information Systems. 28(2). pp.118-144.