Digital Marketing - Assignment Doc
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Added on 2020-03-28
Digital Marketing - Assignment Doc
Added on 2020-03-28
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Running head: DIGITAL MARKETINGDigital MarketingDigital Strategy ReportStudent’s name:Name of the university:Author’s note:
1DIGITAL MARKETINGTable of ContentsIntroduction......................................................................................................................................2Explaining the reasons behind Place Clothing Brand’s unsuccessful digital marketing strategy...2Identifying and describing target customers in digitally of Place Clothing Brand..........................3Implementation of Instagram strategy of Engine Brand..................................................................8Implementation of Twitter platform of Engine Brand...................................................................12Conclusion.....................................................................................................................................16Reference List................................................................................................................................17
2DIGITAL MARKETINGIntroduction This report is based on analysis of digital marketing strategies of two brands, one isPlace Clothing brand and another one is Engine Clothing brand. Engine brand is in Pakistan,which rapidly growing in the digital marketing field. Engine brand has been successful since thebeginning of its journey in digital marketing. On the other hand, Place brand is not successful indigital marketing as it failed to differentiate the target market. This report will explain thereasons behind the failure of Place brand in the digital market along with describing the targetmarket. Moreover, use of Facebook, Instagram strategies digitally will be explained for Enginebrand. Third social media Twitter is chosen to demonstrate the strategy to attract morecustomers. Moreover, a few images of digital platforms will be provided for practicaldemonstration.Explaining the reasons behind Place Clothing Brand’s unsuccessful digital marketingstrategy Place brand, a local clothing brand in Pakistan does not have a website of its own;however, this brand was launched in the year 2010. Place brand has 3 branches in Pakistan andmost of the people in Pakistan do not know about this clothing brand. Place brand mainlyfocuses on kid's clothing and men's wears.Place brand has not given priority in digital marketing, though it has Facebook page sincethe beginning. Place brand does not spend more on marketing. Internet media is now a cost-effective way to market the brand and to reach a large number of people. Place brand does notuse other social media pages like Twitter, YouTube and Instagram. Social media presence and
3DIGITAL MARKETINGdigital presence gives the brand a visibility and customers can easily find the products that thebrand offers. Moreover, Digital media provides the brand image for the company and credibilityof the brand increases with digital marketing. In addition, Place brand needs to understand the target market and it should target thespecific market in digital media. Lack of market campaigns on social media is another reason forbeing unsuccessful. Lack of digital presence makes the brand unsuccessful in digital marketing.Place brand does not have PR team that would answer the queries of customers and on e-commerce websites; people cannot find their clothing items also.Identifying and describing target customers in digitally of Place Clothing Brand Place brand is at Karim Block, Lahore in Pakistan and it has local customers. Placebrand has two other stores in different cities. On social media pages, Place brand needs toidentify ideal customers and ideal customers are local people of Pakistan who wear fashionclothing. First step to identify the target customer digitally is by understanding selling points andanalyse the existing audience. Second step is to use CRM software for the brand in order toidentify customer demographics and purchase pattern. Place brand partners with marketing firmsfor primary research. Last step is to understand customer concerns. In the last stage, Place brandneeds to make a website with a domain name that would increase the credibility from theperspective of customers. Place brand offers fashion clothing and apparels for mainly kids andmen. The target customers of the brand could be young generation and men who lives nearLahore and other places near outlets of Place brand. Mainly, men are the target audience of Place brand who live metropolitan cities ofPakistan. Using Facebook, Place brand can use Facebook Ads Manager as it helps to reach the
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