Report on E Commerce and Marketing
11 Pages2397 Words254 Views
Added on 2020-05-16
Report on E Commerce and Marketing
Added on 2020-05-16
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Running head: E-COMMERCE AND MARKETINGE-commerce and marketingName of the studentName of the universityAuthor note
1E-COMMERCE AND MARKETINGExecutive summaryThe aim of this report is to discuss about the competitive advantages of the e-retailers over thetraditional retailers. Moreover, the factors that are important to be determined to enter in the e-retailing business are also being discussed in this report. Recent trends that are being emerged inthe e-businesses are being discussed along with determining the potential sector, which will havemaximum market opportunity among the various e-businesses. This report concludes that, e-retailing has evolved extensively in the recent years and changed entirely from the state it wasstarted. In addition, FMCG sector and service sector are having more opportunities over others.
2E-COMMERCE AND MARKETINGTable of ContentsIntroduction......................................................................................................................................3Strengths of E-retailing over traditional retailers............................................................................3Business principles followed by the e-retailers...............................................................................4Factors to be considered in starting e-retailing................................................................................5Current trend in the E-retailing business.........................................................................................6Potential e-businesses......................................................................................................................7Conclusion.......................................................................................................................................8Reference.........................................................................................................................................9
3E-COMMERCE AND MARKETINGIntroduction One of the most promising trend emerged in the recent time is the success of the e-retailing. E-retailing is proving a huge challenge for the traditional brick and mortar retailers.This is due to the reason that, market penetration and market coverage of e-retailers issignificantly higher than that of the traditional retailers. Moreover, customer convenience is morein the E-retailing than in the traditional stores (Burns, 2018). Thus, with time, customers aremore inclining towards the E-retailing. However, with the boom in his sector, there are variousfactors also emerging, which should be determined effectively in order to have the maximumbenefit and return from the market. Moreover, with the increase in the competition, it is also important for the e-retailers toconsider various factors related to the customer satisfaction in order to stay ahead in thecompetition. This is due to the reason that, competition is rapidly increasing with the entry ofmore number of e-retailers. This report will discuss about the qualities, principles and strengths that are important forthe e-tailing in the current competitive scenario. Moreover, the factors that should be consideredto be successful in the E-retailing will also be discussed in this report. The current trend andpotentiality in the E-retailing will also be discussed in this report. Strengths of E-retailing over traditional retailers Customer convenience is one of the strengths possessed by E-retailers over the traditionalretailers. This is due to the reason that, in the case of the E-retailing, customers has theshopping experience from their conveniences rather than visiting the stores in the case of
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