Marketing Essentials: An Overview
Added on 2020-01-28
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................3Task 1...............................................................................................................................................3PPT slides...............................................................................................................................3Task 2.............................................................................................................................................18a) Marketing mix of EE Limited and Vodafone...................................................................18b) Executive summary..........................................................................................................21Company overview...............................................................................................................21Internal analysis....................................................................................................................22External analysis...................................................................................................................23SWOT analysis.....................................................................................................................23Objectives of the company...................................................................................................24Strategy.................................................................................................................................25Segmentation, targeting and positioning..............................................................................25Tactics and action.................................................................................................................25Budget...................................................................................................................................25Control..................................................................................................................................26CONCULSION..............................................................................................................................26REFERENCES..............................................................................................................................27
INTRODUCTIONMarketing is one of the most important function of organizations. Marketing is a strategythat promote and sale the products to the targeted customers. This build a strong relationshipbetween customers and the company by providing them products that satisfy the demands andneeds of the consumers. Marketing essentials helps the firm to provide products in right time andat right place to the targeted customers. These can help the industry in increasing the sales andthat will lead to the profitability. The present report is based on the EE Limited. It is a companythat operates in UK telecommunication industry. They provide services such as fixed line,mobile telephony and broadband (Grier and Bryant, 2005). The below mentioned report isfocused on the role of marketing and identify its relationship with other functional areas of thebusiness. Along with this it also explains the importance of marketing mix such as product, price,place and promotion in achieving the objectives and developing an excellent marketing plan.Task 1PPT slides
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