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Report on Effects of the Media

   

Added on  2020-05-04

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Running head: EFFECTS OF THE MEDIAEffects of the mediaName of the student:Name of the university:Author note

1EFFECTS OF THE MEDIATo understand the role of media in reformation, it is important to understand how it isplanning to build up the political viewpoint. They generate viewpoints, anxiety, perceptions,aspirations and strategies for supporting particular policies and practices. The politicians and thereligious leaders have stated that there is a causal link between the violence shown in the film,computer games, TV programs and the actions in real life. It is often argued that those particularmedia content states a terrific negativity on the young and innocent audience. Such beliefs haveresulted in an increased state control over the worldwide media. One of the most constantarguments is concerned about the extent to which mass media can be responsible for causing antisocial or criminal behavior. It is a matter of concern that to what extent media is responsible forbringing a negative effect on the viewers and audiences. The two prime sources of mass societytheory and behaviorism have resulted in the phenomenon of effects research (Anderson andCarnagey 2014). Effects research is often called as hypodermic syringe model as the relationshipbetween the audience and the media is considered as an unrefined and mechanistic process. Withthis process the media evoke information, values and ideas directly to the audience which furtherproduces instant and immediate response directly from them. The book ‘Ill effects: The media violence debate’ by M Barker and J Petley claimed thatthe possible effects of cruel media are true and they vary from a daft to the mischievous. Thereason to be considered behind this is the claims that are being used inconsistently are wrong.The cause behind these inappropriate questions is due to the fact that violence does not exist inreality to pose a harmful effect on the media. Violence exists in the form of music, color and soon to develop the effects of violence. There have been old claims about new and bad mediaimages and these are so common that they are always a debatable issue. But these claims areunjustified as they lack any kind of evidence or logic. On the other hand, it is a raising question

2EFFECTS OF THE MEDIAthat how the media influence can be understood. In the report given by Elizabeth Newson, ‘theprinciple that what is experienced vicariously will have some effect on some people is anestablished one, and is the reason why industry finds it worthwhile to spend millions of poundsin advertising,’ is a common and consistent sentence found in various words.If it is assumed that TV or film or other media have some influence on the life of thepeople then it is that kind of influence that they want to attribute. For instance, a man took a gunand shot his entire family after getting influenced from the news. When he was taken for trial hecasually explained that on the basis of bad world news no one has any point to live. In thisexample the blame cannot be totally given on the effect of the media. This is because there is aprobability that he was depressed and upset because of a family problem which let him murderhis family. It can be said that the man in this case was unusual and the news cannot be blamedcompletely (Svensson 2016). This is not an example of anti- media campaign because the mediaor news cannot be considered as causes. Andy Ruddock contradicted in his book ‘understanding audiences’ by mentioning aboutcultivation analysis which is evolved from the debate on media violence. The question that isfrequently asked in this respect is that why television was so violent and what were its impact onthe viewers and their behavior towards society. To analyze this question the author had to gobeyond content analysis for creating a cultural indicators project. This project took care of theinstitutional research, scrutinizing the broadcasting structures, analysis of message system andcultivation analysis. The findings explained that the violence shown in television carried themessage of social structure with it (Barker and Petley 2002). But the intention is not to provideviolence among the audience but to fill the programs with a melodramatic representation. It was

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