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Report | Entrepreneurship and Innovation

   

Added on  2020-05-16

10 Pages2135 Words146 Views
Marketing
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[Company name]Entrepreneurship and InnovationFINDINDOT
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Entrepreneurship and Innovation1Executive SummaryEntrepreneurship is crucial to every economy as it leads to creation of new business. This is why various governments are offering subsidies and tax rebates on new businesses across the country.Entrepreneurs are the ones who start this new business (Drucker, 2014). This report throws light on a new business idea that develops an online portal which brings together job seekers and employers. The company is unique in targeting a niche group of only international students. Thisreport lays emphasis on the business’s tentative financial plans, marketing strategies as well as challenges faced.
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Entrepreneurship and Innovation2ContentsExecutive Summary.........................................................................................................................1Introduction......................................................................................................................................3Description of the entrepreneurial venture......................................................................................3Management (Style and Structure)..................................................................................................3Marketing.........................................................................................................................................4Seminars and events.....................................................................................................................4Digital marketing.........................................................................................................................4Social media marketing................................................................................................................4Competitor analysis.........................................................................................................................4Financial Analysis...........................................................................................................................5Key risks and challenges.................................................................................................................6Increasing competition.................................................................................................................6Lack of trust.................................................................................................................................6Employee attrition and poaching.................................................................................................6Difficulty in reaching the target market.......................................................................................6Conclusion.......................................................................................................................................7References........................................................................................................................................7
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