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Europe Drinks S.A. Expansion in Greece : Report

   

Added on  2020-10-22

10 Pages3176 Words175 Views
Report(Europe Drinks S.A.Expansion in Greece)

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11) Background of European Drinks S.A.-...................................................................................12) Background information on the business environment-.........................................................23) Analysis of business scenario-................................................................................................4CONCLUSION ...............................................................................................................................5REFERENCES................................................................................................................................7

INTRODUCTIONA business or economic system where products and services are exchanged for makingmoney. Every organization needs some form of investment and enough numbers of buyers towhom its output can be sold out in market to earn profit. It is a legal body which follow pre-defined governments rules and regulations. European Drink S.A. is a food or beverage industryof Romania, which has good market share in own country. It produces famous soft or hard drinkslike wine, beer etc. Report will describe background of Europe Drinks S.A. It has a good market value andfamous among consumers. After this report will include explanation about backgroundinformation of Greece business environment or impact of macro factors on it. Report will explainin the last analysis business scenario with the use of Porter's five forces model and their impacton buyer or supplier behaviour.MAIN BODY1) Background of European Drinks S.A.-European drink is one of the greatest food company of Romania which is located in Bihorcounty. Organization produces large variety of products like mineral water, carbonated water,energy drink, beer or soft drinks in its European drinks division (Bordo and Haubrich, 2017).Adria and fruity fresh are two main soft drink components or competitors for Coco-cola & Pepsiin Romania market. Izvorul mineral water and Burger beer are other successful brands of it. In1993, it was founded. It is a worldwide business organization having 5000 numbers ofemployees. The main products are crop and livestock, food & beverages. European drinks andfoods also has own an agribusiness nearly 8,700 ha in Bihor county, Romania. Throughout itshistory has focused on making the necessary investments to navigate successfully. Company has11% share of the carbonated drink market worldwide. Its top three drinks such as mineral water,wine, Burger beer are among the top ten drinks in United State market. It also faced many upsand down in initial stage ((Bone, 2017)). To increase financial performance, it introduceddifferent varieties of products and started sell out wine and beer according to area. Like if beer ismost favourite in northern countries or wine in southern zone & vodka in eastern European andsupply them according to their demand. Its fruity brand is one of the most consuming soft drinkamong customers. Romania is drinks lovers’ country, its people like to consume alcohol drinksin their day to day life style (Caplow, 2017). 1

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