Competitive Analysis of ASDA in the Retail Industry

REPORT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Business overview.......................................................................................................................3
Analysis of competitive environment.........................................................................................4
Porter value chain .......................................................................................................................6
Suggesting use of innovative ideas.............................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The industry competitiveness is defined as the ability of the company to compete in the
highly competitive industry and whether they will be successful or not. For getting successful it
is very necessary for the company to have high capabilities and competitive advantage and this
will help company in getting successful (Varelas and Georgopoulos, 2017). The present study is
based on ASDA which is a British supermarket established in 1949 and is headquartered in
Leeds, UK.
The present report will start by giving the overview of ASDA and its products and
services. Further the report will outline the competitive environment of ASDA with reference to
retail industry. Next this discussion will demonstrate the application of Porter value chain and
will outline that how the company adds value to the company. In the end some innovative ideas
will be developed for improving the business competitive position within the whole industry
(Asda, 2020).
MAIN BODY
Business overview
Asda stores ltd, is a British supermarket retailer, who used to offer variety of different range of
product in the nation. Asda was founded in the year 1949 by the founder Noel Stockdale and
J.W. Hindell. Asda was formed as a result of acquisition between Asquith family merged with
the Associated Dairies company of Yorkshire. Asda is ranked as a second largest retailer
company of the organization. Asda is just behind the Tesco is ahead of Sainsbury and Mark and
Spencer. Asda has seen the good amount of the competition in the industry from the starting
point itself. As there are many different small and big organization who used to operate in the
retail industry of the UK. Asda is located at 631 different location throughout the world. Asda
headquarter is located at Leeds, west Yorkshire, England. Asda used to operate at the global
level and used to provided the employment to 165,000 employee in the world. Asda used to work
as a subsidy company of Walmart. There are other subsidies firms of the organization as well i.e.
Asda mobile and Asda money. Asda used to offer the product of the company with the help of
the different format of the Asda stores Such as Asda super center, It is the type of the store in the
market which is very big in the size, they used to offer almost all the product of the company
under one roof. Asda superstore, is another type of the store which is not that big in the size.