This assignment delves into the crucial aspect of cash management within a retail business context. It examines various strategies employed by firms to effectively manage their working capital, emphasizing the significance of sound cash flow practices for profitability and sustainability. The analysis draws upon real-world examples, such as the JC Penney Company case study, and incorporates insights from financial reports and industry best practices. The assignment underscores the importance of factors like forecasting demand, optimizing inventory levels, and implementing efficient collection processes in ensuring a healthy cash position for retail enterprises.