Report for Duque Papetiers Gros 2017: Analysis and Recommendations for Expansion

Report for Duque Papetiers Gros 2017
Report for Duque Papetiers Gros
Date:
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Report for Duque Papetiers Gros 2017
Table of Contents
1. Introduction..................................................................................................................................3
2. Analysis of Issues for Duque Papetiers Gros..............................................................................4
2.1 - An Overview of the Wholesale Stationers Market in Germany..............................................4
2.2 - Annual Spending on Writing / Drawing Materials per Capita................................................5
2.3 - Analysis of Duque’s last three financial years of sales data (2015-2017)..............................6
2.4 - Feasibility of Expanding to Germany & International Standards...........................................7
2.5 - Costs of a New Building.........................................................................................................9
2.6 - Mean Value of Orders...........................................................................................................10
2.7 - Customer Satisfaction............................................................................................................11
3. Conclusion.................................................................................................................................14
4. Reference list.............................................................................................................................15
5. Appendices................................................................................................................................16
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Report for Duque Papetiers Gros 2017
1. Introduction
The Germany stationeries market is a prolific one. As per the research of the Association of
German Stationery Brands, total sales of the stationery market of Germany had grown by around
3.5% between the years 2014 and 2015 (Isokane et al., 2017). This has been the outcome of
increase in Germany’s domestic demand of stationery items by 2.5%, along with an increase in
the demand outside Germany by 5% (Muller et al., 2017). This report discusses about Duque
Papetiers Gros, a stationeries business in France and identifies the scope of expansion of this
business to Germany. The different kinds of issues that the business has been facing and the
possible ways with which they can be overcome have also been stated.
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Report for Duque Papetiers Gros 2017
2. Analysis of Issues for Duque Papetiers Gros
2.1 - An Overview of the Wholesale Stationers Market in Germany
The position of the stationery industry is currently quite well. As per the HBS (Trade Association
for Office Supply and Writing Materials), the total sales of the entire stationeries industry is
above 14.8 million Euros each year and it is equal to all individual spending above 182 Euros
annually (Ti, 2018). Around 35.2 Euros of this amount is spent over drawing and writing
materials that ranks Germany as the second among the best countries among the EU as per
spending on stationery materials (Ti, 2018). From further analysis of the market of Germany, it
can be analyzed that more than 70% of German stationery companies have experienced increase
in their sales margins during 2015 (Ti, 2018).
The research of the structure of the wholesale market of stationeries in Germany indicate that
around 2200 wholesale business are operating in the stationery industry of Germany and almost
half of these business comprises of net turnover more than 500,000 Euros (Krapp and
Pannowitsch, 2017). This shows that the wholesale stationers business in Germany is quite
successful. It can also be analyzed that the wholesale market of stationery in Germany comprises
of dealers who sell products over the internet through e-commerce. For instance, Alibaba is the
online shopping site in Germany, which is involved in the selling of wholesale stationeries in the
country (Clark, 2016). In case if any wholesale stationeries business is looking forward to a new
location, Germany will be the most suitable one.
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