Analysis of Smartphone Usage and Business Feasibility

The provided assignment involves analyzing smartphone usage patterns and business feasibility, with a specific focus on the use of Poisson distribution. The document references various books and journals, including 'What Is the Alternative Hypothesis to Market Efficiency?' by Cornell (2018), as well as online sources such as Consumer and Business Usage Patterns (2017) and Features of Smartphones that Attract Older Customers (2018). The assignment includes three appendices: Assessment of Repayment Amount, Z Score Assessment of First Shop, and Z Score Assessment of Second Shop. The document provides a comprehensive analysis of smartphone usage and business feasibility, with a unique focus on the application of Poisson distribution.

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REPORT FOR ECO-FONE
Date: April ??, 2019

Table of Contents
INTRODUCTION........................................................................................................................3
1.1 Analysis of Issues for Eco-Fone Smartphones..............................................................4
1.2 Forecasting the UK Adult Smartphone use...................................................................5
1.3 Smartphones - A potential market for older customers.................................................6
1.4 Feasibility of Expanding business to Kingston using Pros and Cons table...................7
1.5 Costs of a New Building................................................................................................8
1.6 Testing the Possible Difference in Net Takings in the Two Shops.............................10
1.7 Customer Satisfaction..................................................................................................11
1.8 Quality Procedures......................................................................................................13
1.9 Conclusions & Important Findings.............................................................................14
REFERENCES...........................................................................................................................17
APPENDICES............................................................................................................................19
1. Assessment of repayment amount.................................................................................19
2. Z score assessment of first shop....................................................................................19
3. Z score assessment of second shop...............................................................................20

Report for Eco-Fone 2019
INTRODUCTION
Statistical Analysis is a process which involves collecting and scrutinizing each part of
data of a sample. It helps in evaluating the statistics from data and then analyses the outcomes
to ascertain the meaning of dataset which it wants to describe. This report will be focusing on
Eco Fone Smartphone company and the market study it has done regarding the use of
smartphone from year 2016 to 2017. Also the report will emphasizes on pros and cons
associated with business expansion idea of Eco Fone to Kingston. This report will further
focuses use of Poison distribution for solving the case related to quality procedures and its
fulfilments.
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1.1 Analysis of Issues for Eco-Fone Smartphones
Over the past few years, use of mobile phones has increased worldwide. In UK the
mobile phone users who are employed in some business organization are using mobile phones
for the purpose of Email, making standards call including voice calls, for viewing documents
and also for managing calendar activities (Consumer and Business usage pattern, 2017). These
employees or workers are using their smartphones for completing their business related work
which is supported by smartphone. They use their smartphone for easy access and for using
business related information (Consumer and Business usage pattern, 2017). The application
which are not supported by smartphone or difficult to use in smartphone is having low usage
level such as reporting system, information related to legal work etc. Other application other
than official purpose, used by worker includes WhatsApp. Most of the business organization
uses application which are not announced for official use such as instant messaging, navigation
and photo application which focuses on work flow rather than focusing on Communication
process. (Consumer and Business usage pattern, 2017). Some of the workers uses smartphone
for submission of time sheet, expenses and for accessing intranet.
According to the workforce of UK includes, the millions of people have been using
smartphone both for professional and personal purpose (Consumer and Business usage pattern,
2017). The workforce considered smartphone as the ideal information device because it has a
characteristic of portable nature which provides or delivers all important and crucial
information, at a time in a handy manner, which the Personal Computers, tablets and even
laptops cannot provide (Consumer and Business usage pattern, 2017).
Many workers, individual employees who are engaged in a job profile such as retails
office employee, sales employee or traffic police, they are required to walk a lot and thus they
do not require to be connected to a desk or a PC or a tablet instead depends on smartphone for
their completing their business activity (Consumer and Business usage pattern, 2017).
Information is required to be received on a time for quicker response and better utilization of
such information for gaining competitive advantage, for which smartphone is considered as an
ideal device (Consumer and Business usage pattern, 2017).
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Report for Eco-Fone 2019
1.2 Forecasting the UK Adult Smartphone use.
Year Tablet Laptop Smartphone
2012 16% 73% 52%
2013 36% 76% 62%
2014 50% 75% 70%
2015 60% 79% 76%
2016 63% 76% 81%
2017 68% 78% 85.00%
2012 2013 2014 2015 2016 2017
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
f(x) = 0.1002857143x + 0.1373333333f(x) = 0.0082857143x + 0.7326666667
f(x) = 0.0651428571x + 0.482
From the above graph it can be evaluated that the company is having an increasing and
growing trend in the Smartphone as well as Tablet business (Tian, Ayers and et.al., 2017). The
5
Tablet
Linear (Tablet)
Laptop
Linear (Laptop)
Smartphone
Linear (Smartphone)

Report for Eco-Fone 2019
business of Laptop is also growing but after some year it will be growing at constant rate. For
company it will be beneficial to continue its business of producing Smartphone as in coming
time period, more customer will demand smartphone with the best suitable and innovative
features and applications. So the company Eco Fone smartphone should focus on improving its
production and manufacturing process by minimizing cost of production and bringing in new
and better technology for maximizing profit level (Tian, Ayers and et.al., 2017).
1.3 Smartphones - A potential market for older customers.
Features of smartphones which attracts the older customers are as follows:
1. Big mobile phone screen with bright display – the big, sharp and bright screen of
smartphone have attracted many older customer to use smartphone as it will not
deteriorate the eyesight because of clear vision (Features of smartphones which attracts
older customers, 2018).
2. Face recognition – many smartphone nowadays come with features such as facial
recognition, finger touch lock for unlocking and locking of smartphone which is liked
by most of the older customer as it doesn't require any process of pressing buttons of
smartphone as well as they don't have to wear glasses for typing password (Features of
smartphones which attracts older customers, 2018).
3. Easy user interface – using smartphone nowadays is very easy as it comes in many
language setup for use of customer. People can change the language of mobile phone
as per their understanding (Features of smartphones which attracts older customers,
2018).
4. Fast and responsive performance of application – many application response are so fast
as a result of which the older customers don't have to wait for it to complete it processes
(Features of smartphones which attracts older customers, 2018).
5. Loudspeaker – As in old age, the capacity of listening decreases which becomes
hindrance in making phone calls. But smartphone now comes with a feature of
loudspeaker which makes it easy (Features of smartphones which attracts older
customers, 2018).
6. Large and clearly visible keypad – Smartphone nowadays comes with big screen
resolution with provide ease to older customers in using smartphone without putting on
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Report for Eco-Fone 2019
glasses for clear vision (Features of smartphones which attracts older customers,
2018).
7. Easy connectivity with familiar one – with smartphone one can get connected to its
familiar one easily by using either video call, voice call or by making a normal phone
call (Features of smartphones which attracts older customers, 2018).
8. Ease for meeting daily activities such as calling cab online, ordering food, taking
hospital appointments and reviewing hospital reports, booking of tickets etc. (Features
of smartphones which attracts older customers, 2018).
1.4 Feasibility of Expanding business to Kingston using Pros and Cons table
Should we expand our business to Kingston?
Pros Score/10 Cons Score/10
Increase in output efficiency 8 Capital need increases 5
Generate more sales as well
as profit levels 10 Logistical Complexity
increases 4
Boost market price of
company's share 8 Business culture and
relationship weakens 6
Approaches new customers 9 Increase in staff turnover 4
Entry into market with new
product attracts customer
attention
7 Political and
environmental issues 6
Economies of scale 7 Decline in quality resulting
in loss of customer 4
New source of revenue 9 Operating Risk increases 5
Total Pros 58 Total Cons 34
Average Pros 58 -34 =24 Average Cons
Feasibility study of a business determine the viability of a business idea perceived. It
focuses on analyzing whether the company should proceed with the proposed business or
project idea (Glover, Robinson and et.al., 2016). It measures the ability of completing a project
successfully in a cost effective and efficient manner by evaluating the positive and negative
outcomes from project before making investment of time and money. From the able feasibility
study, expanding business will be viable for Eco Fone smartphone company as it will gain
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more customer ratio and thus will increase its profits levels (Glover, Robinson and et.al.,
2016).
1.5 Costs of a New Building
(Refer appendix 1 for calculation)
Calculation
Asking price 400000
Negotiable price 350000
Time frame 15 years
Repayment mortgage 350000
Rate of mortgage 7
Debt payment [((1+0.07)^15)-1]/[0.07*(1+0.07)^15]
Total amount of loan / Discounting factor 1.76/0.19
9.11
350000/9.11
Total amount of loan 38419.32
Repayment amount on monthly basis 38419.32/12
3201.61
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1.6 Testing the Possible Difference in Net Takings in the Two Shops
H0: Null hypothesis: There is no statistical significant difference in the mean value of net
taking of two shops (Szucs and Ioannidis, 2017).
H1: Alternative hypothesis: There is a statistical significant difference in the mean value of net
taking of two shops (Szucs and Ioannidis, 2017).
Given
Sample: 40
Particulars Figure
First shop
Average / mean value 100
S.D. 20
Particulars Figure
Second shop
Mean 90
Standard deviation 40
Z score assessment
First shop (Refer appendix 2)
Particulars Figure
Mean value (first shop) 100
Mean value of (second shop) 90
Standard deviation (first shop) 20
Z score assessment (100 – 90) / 20
P value 0.5
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Report for Eco-Fone 2019
Second shop (Refer appendix 3)
Particulars Figure
Average of first shop 100
Average of second shop 90
Second shop S.D. 40
Z score assessment (100 – 90) / 40
0.25
Interpretation: By doing the statistical evaluation or assessment, it has been identified
that the p value derived through the z score assessment is higher than standard value such as
0.05 (Szucs and Ioannidis, 2017). Referring this aspect, it can be mentioned that null
hypothesis is true and other one false. Hence, as per the evaluation no statistical significant
difference takes place in the mean taking value of such concerned two shops (Szucs and
Ioannidis, 2017).
1.7 Customer Satisfaction
On the basis of cited case situation, Eco Fone conducts survey for gaining valuable
information from customers about products or services offered by them. This in turn helps
company in doing suitable modifications in the existing product or service and thereby
contributes in the organizational growth or success (Turner and Endres, 2017).
Ques 1 Ques 2 Ques
3a
Ques
3b
Ques
3c
Ques
3d Ques 4 Ques 5 Ques
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Mean 2.95 2.89 1.98 2.50 3.25 2.51 2.51 2.52 3.71
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Report for Eco-Fone 2019
SE 0.15 0.09 0.08 0.09 0.12 0.10 0.12 0.09 0.11
Median 3 3 2 2 4 3 2 2 4
Mode 4 3 2 2 4 3 2 2 4
SD 1.48 0.95 0.84 0.87 1.25 1.07 1.19 0.92 1.15
Sample
Variance 2.18 0.90 0.71 0.76 1.56 1.13 1.41 0.84 1.33
Kurtosis -1.46 -0.72 0.24 -0.65 -0.82 -1.21 -0.17 -0.13 0.24
Skewness -0.03 -0.27 0.75 0.26 -0.89 -0.16 0.84 0.47 -1.10
Range 4 4 3 3 4 3 4 4 4
Minimum 1 1 1 1 1 1 1 1 1
Maximu
m 5 5 4 4 5 4 5 5 5
Interpretation: outcome of descriptive statistics clearly shows that average (2.95)
number of customer’s \purchased products from Eco Fone between 6 months and 1 year. Long
with this, 50% of respondents support this aspect according to the median value of 3. Further,
mode (4) presents that large number of customers bought product from the company
approximately more than 1 year (Turner and Endres, 2017). Further, pertaining to question 2,
mean value implies for 3 which in turn presents that on an average customer used product of
Eco Fone between 1 and 3 years. Further, statistical results clearly exhibit that customers rated
services of Eco Fone as fair. On the other side, customers rated aspects pertaining to quality,
sales staff and price/ value as good (Turner and Endres, 2017). Hence, for attaining success in
the highly competitive business arena focus needs to be placed by the company on offering
quality services to the customers. This in turn helps in enhancing customer satisfaction and
thereby maximizes both productivity as well as profitability. Along with this, survey response
shows that customers unlikely prefer to recommend the products of Eco Fone. Thus, Eco fone
should lay emphasis on innovative aspects \and quality of product or service. Through this firm
would become able to get desired level of outcome or success (Turner and Endres, 2017).
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1.8 Quality Procedures
Particulars Figures
Poisson random variable 2
Mean rate of success 15
Poisson probability P(X=2) 0.000
Cumulative probability P(X<2) 0.000
Cumulative probability P(X>2) 1
Cumulative probability P(X>=2) 1
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Report for Eco-Fone 2019
Poisson Distribution is defined as a discrete probability distribution which defines the
probability of occurring of a given number of events in a fixed interval of time, if these events
occur with a known constant rate and independently of the time since the last event (Dewliya
and Pathak, 2015). Importance of Poisson Distribution is that it helps in representing the
discrete counts of the occurrences of events on a continuous number of events or number of
time (Dewliya and Pathak, 2015).
By using poisson distribution, Eco Fone Smartphone company can improve and met its
quality procedures. As by conducting poisson distribution, the company can determines the
number of time the invoices will be returned in a given month (Dewliya and Pathak, 2015).
This will help the company in meeting its goals and objectives in an effective and efficient
manner. The company has to focus that which invoice is containing error and thus returning
thus hampering the company in meeting its quality procedures (Dewliya and Pathak, 2015).
1.9 Conclusions & Important Findings
From the above report it can be concluded that usage of Smartphone in everyday
activity has increased up to a certain level from past few years. This report has explained that
smartphone is that ideal device i.e. a mobile phone which can perform almost every activity a
PC or a tablet can do, it can perform that things which a normal mobile phone cannot do.The
report has discussed that smartphones has make it convenient for people of every age group to
surf online Smartphone devices are integrated with web browsers through which a person can
do official work such as email, view documents as well as can perform unofficial activity such
as making video calls, use WhatsAap or can research any topic by accessing websites anytime
and from anywhere. Uses of smartphone includes sending and receiving emails, video calls,
photographs etc. In this report, Eco Fone smartphone company can expand its business to
Kingston which will be viable for company in earning profit as well as customer base in near
future. Further this report has explained that how Eco Fone Smartphone company can use
poisson distribution for meting its quality procedures.
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blog.buymobiles.net
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body text wordcount, excluding diagrams/captions, etc approx. 2000 words
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REFERENCES
Books and Journals
Cornell, B., 2018. What Is the Alternative Hypothesis to Market Efficiency?.
Dewliya, A. and Pathak, A., 2015. Markov Chain and Markov-Poison Distribution over a
Noisy Communication Channel: A Survey. International Journal of Advanced Technology
and Engineering Exploration. 2(9). p.126.
Glover, J., Robinson, and et.al., 2016. LNN BUSINESS FEASIBILITY PROJECT FINAL
REPORT.
IACOB, V.S. and Mironescu, R., 2017. Meanings of small business and its
management. Journal of Engineering Studies and Research. 19(4).
McDougall, C.A., and et.al., 2017. Habitat quantity required to support self‐sustaining Lake
Sturgeon populations: an alternative hypothesis. Transactions of the American Fisheries
Society.146(6). pp.1137-1155.
Szucs, D. and Ioannidis, J., 2017. When null hypothesis significance testing is unsuitable for
research: a reassessment. Frontiers in human neuroscience. 11. p.390.
Tian, Y., Ayers, and et.al., 2017, February. Quantitative Evaluation of Key Geological
Controls on Regional Eagle Ford Shale Production Using Spatial Statistics. In SPE
Unconventional Resources Conference. Society of Petroleum Engineers.
Trafimow, D. and Earp, B.D., 2017. Null hypothesis significance testing and Type I error: The
domain problem. New Ideas in Psychology. 45. pp.19-27.
Turner, S. and Endres, A., 2017. Strategies for enhancing small business owners' success
rates. International Journal of Applied Management and Technology. 16(1). p.3.
Young, G.A. and Lee, S.M.S., 2016. Distribution of likelihood-based p-values under a local
alternative hypothesis.
Online
Consumer and Business usage pattern. 2017. [Online]. Available through:
<(https://www.deloitte.co.uk/mobileuk/assets/img/download/global-mobile-consumer-
survey-2017_uk-cut.pdf) >.
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Davies, J., 2019. Smartphone uses. [Online]. Available through:
<http://telecoms.com/483334/infographic-what-do-we-actually-use-our-smartphones-for/
smartphone-uses/>.
Features of smartphones which attracts older customers. 2018. [Online]. Available through:
<https://www.bbc.co.uk/news/technology-41319684>.
Smarttphone Usage Patterns. The Hows, the Whys and the Wheres. 2019. [Online]. Available
through: <https://www.thinslices.com/blog/smartphone-statistics-tablet-usage-patterns>.
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APPENDICES
1. Assessment of repayment amount
2. Z score assessment of first shop
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