Analysis of Issues Faced by Eco-Fone Smartphone - Desklib

Running head: REPORT FOR ECO-FONE
Report for Eco-Fone 2019
Name of the Student
Name of the University
Author Note

REPORT FOR ECO-FONE
Table of Contents
1. Introduction............................................................................................................................2
2. Analyzing the issues of Eco-Fone Smartphone.....................................................................2
2.1 Overview of the UK mobile phone market..........................................................................2
2.2 Forecasting the usage of smart phones among the adults of UK.........................................4
2.3 Analyzing the reasons of increasing use of smart phones by older customers:...................6
2.4 Determining the viability of expanding business in Kingston:............................................7
2.5 Determining the cost of expanding business:.....................................................................10
2.6 Comparing the net takings from retail shops of Eco-Fone................................................11
2.7 Evaluating the satisfaction of customers by analyzing questionnaire data:.......................12
2.8 Determining the quality assurance procedures of Eco-Fone..............................................13
3. Conclusion:..........................................................................................................................13
Reference and Bibliography list:..............................................................................................15
Appendix:.................................................................................................................................17

REPORT FOR ECO-FONE
Introduction
The report elucidates the various issues faced by Eco-Fone by analyzing the
Smartphone market and presenting the analysis of customer, product and financial
information. Evaluating the Smartphone market and feasibility of the expansion of business is
done identifying the preference of customers and ongoing trend in the market. In addition to
this, the quality assurance procedures and the satisfaction of customers are evaluated for
measuring the performance of company. The report also addresses the opportunities for Eco-
Fone to expand its business in Kingston by comparing the average values of pros and cons
and determining the feasibility of expansion.
1. Analyzing of issues for Eco-Fone Smartphone
1.1 An Overview of the mobile phone market in UK
The range of prices of smart phones is extended with the fewer phones being sold.
The market of smart phones has clearly rebalanced despite the year on year decline was a
blip. In the near term, the pattern of sales units in UK is low with higher average selling price
in indicating that the trend of past two years would continue. However, the sale of
smartphones in the country is booming with larger section of older population has increasing
inclination towards buying phones. Moreover, it also suggested by the research that over the
past few years, the adoption of smartphone by older group is faster. It has also been
highlighted that the use of smartphones by the demographic members is less than young
people. The likelihood of buying premium handset comes from older age group of 5 to 75
years having higher average wealth (deloitte.co.uk 2019).
One of the factors that are preventing the decline in sales of smartphones comes from
increasing sales to older age group (Appiah et al. 2017). It is perceived that the manufacturers

REPORT FOR ECO-FONE
would rise of price of handset for offsetting the falling volume, as the market tends to reach
its saturation. Some of the most common usage of smartphones amongst the employed
workforce of UK includes sending emails, viewing documents, making standard calls and
calendar management (Pearson and Hussain 2016).
Email Making standard calls Viewing documents Managing my
time/workload
0%
5%
10%
15%
20%
25%
30%
35%
40%
45% 41%
33%
17%
8%
37%
32%
0%
6%
2016
2017
Presentation of mixed chart of top four work related activities:
(Source: created by author)
The above mixed chart presents the comparison of usage of smartphones for different
work related activities for two different years. Smartphones are particularly used by
customers for sending emails with 41% and 37% in year 2016 indicating a decline in present
year of analysis. For making standard calls, the percentage stood at 33% in year 2016 as
against 32% in year 2017. Workforce did not use smartphones for viewing documents in year
2017 while the percentage recorded at 17% in 2016. Workforce used smartphones for
managing workload at a percentage of 8% in year 2016, which declined to 6% in year 2016
(deloitte.co.uk 2019). Therefore, from the analysis of figures, the fact, which is deduced, is
that the overall usage of smartphone has declined in year 2017.