Analysis of Tourism Product in Isle of Skye, Scotland

This report provides an analysis of the tourism product in Isle of Skye, Scotland. It discusses the attractions, transport connections, accommodation, ancillary services, and other amenities available in the destination. It also highlights the target group characteristics of France Buzz Seekers and how the destination caters to their adventure and excitement preferences.

Report-FRANCE
BUZZSEEKERS

Table of Contents
INTRODUCTION................................................................................................................................1
Discussion of assigned target group characteristics along with its means for chosen destination. .2
Examine analysis & evaluation of destination’s tourism product, including attractions, transport
connections, accommodation, ancillary services and other amenities. ...........................................3
RECOMMENDATION/ CONCLUSION............................................................................................1
REFERENCES ....................................................................................................................................3

INTRODUCTION
Tourism is one of the explorer activity which helps the people in travelling different
places and staying in various places. The main agenda of the tourist is to have a leisure time in
environment, introduce the new visitors in different parts of the country or city and enjoy with
the utmost ability. Tourism is seems out to be the best in exploring and look out the new parts of
the country. France Buzz Seekers are travelling to the Isle of Skye, Scotland. This destination is
connected with the Scotland's Northwest coast by bridge, which is known for its landscapes,
medieval castles and picturesque fishing villages (Gutiérrez and et. al., 2020).
The Isle of Skye is the largest and northernmost of the major islands in the inner Hebrides
of the Scotland. All the parts are covered with the mountainous centre that dominated by the
Cuillin, the rocky slopes which has been provided some dramatic mountain scenery in the
country. Sgitheanach describes a winged shape and the island has been occupied since the
Mesolithic period, which includes the time of Celtic, Norse rule and the longer period of the Clan
MacLeod and the Clan Donald. The total area of the Isle of Skype is almost 1,656 km per square
and it ranked second as the famous destination of the Scotland which has a larger number of
visitors from all over the world. The demographic population of the Isle of Skye is 10,008 which
also reflect a peace and prosperous dilemma of the destination.
The population rank of the destination is in the fourth list among all other parts of the
world and the density population of the destination is approximately 6.04 km per square. The
destination is famous for hiking opportunities and it is known to be a enrichment activity of the
people. Other than than wildlife sanctuaries from red deer to the sea eagles, the fairy pools
which is known to be a Skye famous attraction because it gives a beauty of crystal clean water.
An adorable filming destination, traditional Scottish music which is favourite of all the explorer
and buzz seekers (Khasawneh and Alfandi, A.M., 2019). Apart from it, the Isle of Skye also do
have the most westerly land which is known as a Neist point and its seems out to be the best
place to see dolphins, whales and the basking sharks. Board trips, Portree town, the Aurora
Borealis-Northern Lights are all included in this destination. Also, this is why the Isle of Skye
reflect to be the best destination for the tourist and visitors.
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Discussion of assigned target group characteristics along with its means for chosen destination
In a business environment each and every organisation motive is to enhance the sales and
profit margin of company for this they segments their market on the basis of some
characteristics. In which the chosen destination Isle of skye segment their market on the basis of
France Buzz seekers. The term is a segmentation method in which the peoples of tourism
industry try to understand the preferences and demands of consumers so that they will easily
reach out to all people who the segmented. In which it includes those people who most likely the
adventure, excitements, risky ventures and many others factors or characteristics (Hakim and
HatifieÂ, 2020). The term adventure means who wants to play with risk factors and posses
excitements in itself for carry out that adventure.
Additionally, the destination isle of sky is at highland of Scotland. In which the skey is
one of the top location. It is a scenery and landscapes which will take breath a far away. In
context of chosen destination, the owner of tourism mainly targets those individual or visitors
who prefers or likes adventure things which includes tracking, cycling, skiing, boating as this
destination is lie on the top of the highland of Scotland. As well as those people who like
excitements in their life (Gonzales, 2019). This might be comes under the behavioural
categories. By doing this, the owner of company or tourism industry will able to meet their
predetermined goal.
Apart from this, the chosen destination, Isle of Skye is made for those people who wish to
carry out physical challenges in their life. As people can do here hiking, cycling, skiing, boating,
tracking and so on. Skiing, sport, recreations and mode of transportation involves moving over
snow with the help of skins which are pair of long flat runners. In which the risk involvement is
very high. From all these the maintenance charge of these tools are very less compare to the
prices that owner received and by which company is able to make too much profit from this. This
proves beneficial for company in term of profitability. So by targetting these types of people,
tourism industry will able to enhance its economic scale too. As it attracts more people due to its
beautiful nature and landscape (Behl and Dutta, 2019). So it becomes beneficial for Scotland too
as it have opportunity to enhance its economy by earning the currency of different nations. As it
allows all nation peoples who like adventure, excitements, and to carry out something which
gives them happiness.
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There are ample of tourism destinations around the globe. Isle of Skye is one of the place that is
located in Scotland and known for its rugged landscapes, eye-catching views. There are ample
number of travellers visit the place every year. It provides ample of facilities such as pubs and
boutiques to travellers. It seems to the most suitable place for those who like adventure (van der
Zee, Bertocchi and Vanneste, 2020). There are several visitors who want to seek for thrills wish to
do sky diving. The respective destination is consider most suitable place for these kind of people.
France buzz seekers are a group of customers who wish to explore different places,
locations all over the world and specially look for adventures activities. With this, they are able to
enjoy every moment of life. It is analysed that selected location is provide an opportunity to visitors
to enjoy and entertain themselves by providing effective facilities of sky diving and many more.
Apart from this, selected group of travellers wish to go at different places and enjoy with their
friends and family. In addition, to adventure, they also want to visit at attractive places to enjoy the
moment of peace. There are ample of islands in isle of sky that grab the attention of travellers and
provide them an opportunity to spend quality time with their love ones at peaceful environment.
Here people can enjoy hiking, outstanding views. Here great history is associated with this place
that also attracted large number of visitors. People can enjoy the traditional music of Scotland at
pubs and entertain themselves. It is consider as the most best place to enjoy see dolphins, whales
and many more (Chirapanda, Yoopetch and Yoopetch, 2018). In addition, the view of sunset is also
very attractive at respective destination that are liked by most of the visitors majorly by buzz
seekers.
So from all above discussion it has been found that it is beneficial for the tourism industry of
chosen destination to target peoples on the basis of France buzz seekers as it offers them several
opportunity for enhancing the profitability of company as well as facilitates benefits to nation also
for attains the growth and success in terms of economy.
Examine analysis & evaluation of destination’s tourism product, including attractions, transport
connections, accommodation, ancillary services and other amenities.
In perspective of chosen destination which is Isle of Skye, the tourism product of several
activities such as hiking and boating etc. included tools & kits which are regarded as destination
products. In context of selected destination, Isle of Skye they have both tangible & intangible
products which they uses to attract buzz-seekers within their tourist. It is essential to use these
products in such a way that it is easy to manage and fulfil the demand as well as need of tourist at
appropriate level (Gutiérrez, 2020). Characterised by its dramatic and unique scenery, the Isle of
Skye is the largest of the Inner Hebrides and exudes a rare magical allure. The rugged terrain, dotted
with rust-coloured Highland cattle, heather-clad moors, mysterious castles and a frequent swirling
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mist, is a paradise for anyone with a thirst for adventure and has been the setting of many
Hollywood blockbusters. For example- in viewpoint of Isle of Skye destination is mostly famous
for its greenery and landmark which attract many tourist at global level. The selected destination is
connected to Scotland's north-west coast by bridge & is mainly famous for rugged landscapes,
picturesque fishing villages & medieval castles.
Transport connections-
In tourism sector, it is important focus on these transport connections as it helps tourists to
move from place to another in very convenient way. In reference of chosen destination, trains are
not allowed or present but two train stations on mainland are close & connect to local bus routes.
The city of Skye has good bus links to islands & tourist can easily go by train to Kyle of Lochalsh.
Through these transportation connection of bus services, it is easy for visitors to reach to
destinations appropriately. Furthermore, it is also seen that these effective transport connections
are helpful for tourists to reach to their target places easily.(Khasawneh, 2019).
Accommodation-
In tourism industry, tourist often looks for place to stay when visiting to foreign country or
different place. It is important to focus on accommodation so that it is easy for tourists to find a
place for stay according to their choice. Thus, in reference of selected destination, they to offer
accommodation services to customers, tourists, visitors on different prices and with wide range of
options. So, it is important to focus on these accommodation services so that problem is not faced
by tourists while visiting to other country. Accommodation services are of various types & with
different prices & are selected by tourist on the basis of which they make their decisions.
Ancillary services
These are those type of services in which they support transmission of electric power to
support transmission activities & other areas for local activities. It is essential to focus on these
ancillary services while visiting to different country or locations so that issue does not arise in
further process. So, these services includes ambulance services, durable medical equipment
services, hearing services, In tourism sector, it is important have these extra services so that it is
beneficial for both tourists as well as travel agents or industry at wider scale. By selling of these
products related to ancillary services, a good commission is earned by travel agents. In relevance of
chosen destination, they focus on these services & make assures that they are delivered to tourists or
visitors whenever there is actual need or requirement (Shirmohammadi, 2020).
Other amenities-
In perspective of tourism industry,there are wide range of amenities which are provide by
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them to tourists at larger scale. It is crucial to provide these amenities as they help in keep engaging
tourists into destinations for longer period of time. Moreover, these other amenities comprises of
side walks, roads, emergency services, signage, connectivity, postal facilities etc. It is essential to
pay attention on these amenities as they assists in delivering of higher satisfaction at higher scale.
So, it is essential to focus on these other amenities so that tourist easily enjoy the places when
visiting to destination (Hasova, 2020).
In tourism sector, it is essential to focus on target market so that resources & decisions
making are carried out accordingly. Furthermore, it is also seen that through focusing on target
market, it is easy to carry out promotion as well as advertising process in most effective way. Also,
it is examined that target market are those who has the potential ability to provide profitability to
business. In context of Isle of Scotland, it is important for them to target their market and audience
who are likely to visit the places in significant manner.
Serving the market
Scotland is one of the best tourism places in the world which having number of attraction for
their tourist either for their domestic market or for the all over the world. They generally use the
media which is broadcast or digital media which firstly attracts their domestic market and for rest of
the U.K and all over the world they includes different activity with different popular travelling
platform like Expedia, TripAdvisor etc. Now a days due to effect of COVID the overall business is
down and they need to attract more and more tourist for this business. (Yasami , 2020).
Due to its weather tourist like to travel there. Tourism is generally higher in March to May
of the month and also in September to November of month. They use the mix of marketing strategy
which supports sectors and regions. They create collaborative approach to welcome visitors with
working with partner in all over the country. They generally target the middle to upper age group
for the tourism. They are 43% which comes into the age group of 25-44 (Zhou, 2019). There are
some factors which can create interest in the tourist to get over there, such as breathtaking
landscape or scenery, having fascination culture and history and new and interesting discoverable
things. Every tourist loves to travel and get interesting location and different scenery which can give
them the satisfaction on whole new level. They provide different facilities to their tourists which
can gives them the benefits in different way and can have the source of attraction for their business.
The tourism also provides the luxury stay which are so comfortable for their tourists. Their
marketing department knows well that whom they need to target for the business which can be
beneficial for them and their tourists.
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RECOMMENDATION/ CONCLUSION
Isle of Skye is known for its rugged landscapes, picturesque fishing village, medieval
castles and its outstanding scenery. Mainly, it is connected to Scotland's Northwest coast along
with both the Skye Bridge and the Malaig. This destination has an indented coastline of
peninsulas and narrow lochs, radiating out from a mountainous interior. It is town of Portree and
also a base for exploring the island, features harbour side pubs and boutiques. Along with this,
there are huge number of visitors are visit this destination every year because whatever the
weather is be it mild, the beautiful landscapes, wet, sunny and windy and scenery will take the
breath away. This is the reason that, it is one of the popular tourist destination and there is no
secret that the Isle of Skye can get very busy especially in the season of summer months when
the large number of people are visit this place. In addition to this, France buzz seekers are the
market segment as they are explorers and also wants to enjoy the holidays that filled with
interesting activities and also get opportunities for learning. These type of groups are also eager
to explore the cities including the natural landscapes. Basically France buzz seekers are the
vibrant and active group of people as they also closed to destination which offer plenty of
opportunities to enjoy the edgy city of life and the country and natural scenery. In this regards,
tourism industry in Scotland's focus on the these segments as they likes to visit natural and
plenty destination like Isle of Skye. Industry wants to invite and influence France buzz seekers
who wants to visit this place. For this, there are some recommendation that would be includes by
industry of tourism in Scotland's in improving the Isle of Skye destination so that large number
of visitors can attracts towards the same:
 In this, the government of Scotland's should includes all the laws and regulation related
with the destination i.e. Isle of Skye so that proper historical scenery can be easily
maintained. This can be contributes in capturing attention of people towards the specified
destination.
 Isle of Skye needs to be manage the traditional Scottish music at the local pubs that can
be effective in recovering from the hiking as visitors can enjoy live Scottish music with a
great atmosphere within the different Skye's quaint pubs. Mainly, it includes some
attractive and favourite places for traditional Scottish music like The Old Inn, Carbost
and the Edinbane Inn. In addition to this, it should be crucial for tourism industry to
provide information related with the music sessions over their websites so that visitors
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can easily influences and attracted towards the same destination and enjoy their time.
 It is also recommended to maintain the great place for boat trips so that visitors who
wants to taking boat trips. As they can easily see spectacular views Skye that is the place
where large number of visitors can visit.
 Government needs take care of all the Portree Town because it is a capital of the Island,
Portree. This is surrounded by hills and attractive or scenery that influence and invite visit
people towards the same.
 Government of Scotland's needs to ensure that there should not be any unethical situation
arise and also maintain its beauty. This can be effective in proving attractive and beautiful
senary to France buzz seekers so that they can enjoy the beauty of natural destination and
also visit again and again.
All these suggestions can be effective for improvement of destination i.e. Isle of Skye that
contributes in inviting more and more France buzz seekers towards the same.
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