Analysis of Tourism Product in Isle of Skye, Scotland

Report-FRANCE
BUZZSEEKERS

Table of Contents
INTRODUCTION................................................................................................................................1
Discussion of assigned target group characteristics along with its means for chosen destination. .2
Examine analysis & evaluation of destination’s tourism product, including attractions, transport
connections, accommodation, ancillary services and other amenities. ...........................................3
RECOMMENDATION/ CONCLUSION............................................................................................1
REFERENCES ....................................................................................................................................3

INTRODUCTION
Tourism is one of the explorer activity which helps the people in travelling different
places and staying in various places. The main agenda of the tourist is to have a leisure time in
environment, introduce the new visitors in different parts of the country or city and enjoy with
the utmost ability. Tourism is seems out to be the best in exploring and look out the new parts of
the country. France Buzz Seekers are travelling to the Isle of Skye, Scotland. This destination is
connected with the Scotland's Northwest coast by bridge, which is known for its landscapes,
medieval castles and picturesque fishing villages (Gutiérrez and et. al., 2020).
The Isle of Skye is the largest and northernmost of the major islands in the inner Hebrides
of the Scotland. All the parts are covered with the mountainous centre that dominated by the
Cuillin, the rocky slopes which has been provided some dramatic mountain scenery in the
country. Sgitheanach describes a winged shape and the island has been occupied since the
Mesolithic period, which includes the time of Celtic, Norse rule and the longer period of the Clan
MacLeod and the Clan Donald. The total area of the Isle of Skype is almost 1,656 km per square
and it ranked second as the famous destination of the Scotland which has a larger number of
visitors from all over the world. The demographic population of the Isle of Skye is 10,008 which
also reflect a peace and prosperous dilemma of the destination.
The population rank of the destination is in the fourth list among all other parts of the
world and the density population of the destination is approximately 6.04 km per square. The
destination is famous for hiking opportunities and it is known to be a enrichment activity of the
people. Other than than wildlife sanctuaries from red deer to the sea eagles, the fairy pools
which is known to be a Skye famous attraction because it gives a beauty of crystal clean water.
An adorable filming destination, traditional Scottish music which is favourite of all the explorer
and buzz seekers (Khasawneh and Alfandi, A.M., 2019). Apart from it, the Isle of Skye also do
have the most westerly land which is known as a Neist point and its seems out to be the best
place to see dolphins, whales and the basking sharks. Board trips, Portree town, the Aurora
Borealis-Northern Lights are all included in this destination. Also, this is why the Isle of Skye
reflect to be the best destination for the tourist and visitors.
1

Discussion of assigned target group characteristics along with its means for chosen destination
In a business environment each and every organisation motive is to enhance the sales and
profit margin of company for this they segments their market on the basis of some
characteristics. In which the chosen destination Isle of skye segment their market on the basis of
France Buzz seekers. The term is a segmentation method in which the peoples of tourism
industry try to understand the preferences and demands of consumers so that they will easily
reach out to all people who the segmented. In which it includes those people who most likely the
adventure, excitements, risky ventures and many others factors or characteristics (Hakim and
HatifieÂ, 2020). The term adventure means who wants to play with risk factors and posses
excitements in itself for carry out that adventure.
Additionally, the destination isle of sky is at highland of Scotland. In which the skey is
one of the top location. It is a scenery and landscapes which will take breath a far away. In
context of chosen destination, the owner of tourism mainly targets those individual or visitors
who prefers or likes adventure things which includes tracking, cycling, skiing, boating as this
destination is lie on the top of the highland of Scotland. As well as those people who like
excitements in their life (Gonzales, 2019). This might be comes under the behavioural
categories. By doing this, the owner of company or tourism industry will able to meet their
predetermined goal.
Apart from this, the chosen destination, Isle of Skye is made for those people who wish to
carry out physical challenges in their life. As people can do here hiking, cycling, skiing, boating,
tracking and so on. Skiing, sport, recreations and mode of transportation involves moving over
snow with the help of skins which are pair of long flat runners. In which the risk involvement is
very high. From all these the maintenance charge of these tools are very less compare to the
prices that owner received and by which company is able to make too much profit from this. This
proves beneficial for company in term of profitability. So by targetting these types of people,
tourism industry will able to enhance its economic scale too. As it attracts more people due to its
beautiful nature and landscape (Behl and Dutta, 2019). So it becomes beneficial for Scotland too
as it have opportunity to enhance its economy by earning the currency of different nations. As it
allows all nation peoples who like adventure, excitements, and to carry out something which
gives them happiness.
2