AESOP Skin Care: SWOT Analysis, Pestle Analysis, 7 Ps, Segmentation, Targeting, and Positioning

Report

EXECUTIVE SUMMARY
This report has covered issues that a skin care companies from their competitors. The company
taken in the report is AESOP which is a Australian company which make products by those
chemicals which help the skin to heal from various kind of damage. The company is known for
that nut to compete in the market the company has made various product so that awareness of the
company remain high in the market and they can get benefit from it. This report has covered many
topics which helps to understand what measures are needed to be taken before expanding into
different markets.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................3
SWOT analysis of AESOP Skin Care-.......................................................................................3
Pestle Analysis of AESOP..........................................................................................................4
7 Ps of AESOP............................................................................................................................6
Segmentation, targeting and Positioning of AESOP-.................................................................7
Objectives of AESOP-................................................................................................................8
Porters Five force Analysis of AESOP.......................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers. Because marketing is used to
attract customers, it is one of the primary components of business management and commerce.
AESOP is a proudly Australian owned company, providing science-based solutions to make
beautiful skin accessible to all. The AESOP product range focuses on active ingredients such as
Alpha Hydroxy Acids, antioxidants, Co Enzyme Q10, Hyaluronic acid and Niacinamide. This
report covers questions such as SWOT analysis of AESOP Skin Care, Pestle Analysis of
AESOP, 7 Ps of AESOP, Segmentation, targeting and Positioning of AESOP, Objectives of
AESOP
Porters Five force Analysis of AESOP
SWOT analysis of AESOP Skin Care-
Strengths-
Brand recognition is high of their products. They have been in Australia for very long. Products
of the company are made in a manner which makes the public feel sooth in their skin. Their
products are known to recover the skin damage from sun or make the skin prone to acne. Their
products consist ingredients such as Vitamin A and Vitamin C. That helps the customer to make
their skin feel light, young, healthier skin. In Australia their products are found in every
households. Company is looking to expand and extend their product line. They are planning to
make products according to the demand of different countries. (Lovelock and Patterson, 2015)
Weakness-
AESOP has made its name in the market but not at the level of their competitors. There are many
companies operating in this market such as Nivea, Vaseline etc which makes it difficult for
AESOP to expand and establish their brands in different markets. Company is facing many
problems related to copyright and trademarks even though they are protected from this measure