General Electric Case Study

Added on - 15 Apr 2020

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Running head: GENERAL ELECTRIC CASEGeneral Electric CaseName of StudentName of UniversityAuthor Note
1GENERAL ELECTRIC CASEExecutive summaryThe report focuses on the situation that exists in General Electric a reputed company thatdeals with the manufacturing of aircraft and other electrical appliances. A case studyregarding the situation of the company is provided that highlights the contributions made byJeff Immelt after his appointment as the managers of the company. General Electric wentthrough changes in the organisation such as in terms of organisational structure,organisational culture and the profitability of the organisation. The case study sheds light onthe impact of these changes in the organisation that are strategically applied by Immelt. Thealignment of these strategies with the 21t century along with the resources and capabilitiesare highlighted in the report. Changes in the method of working in the organisation areanalysed along with alternative strategies that can be developed in order to mitigate initialfailure.
2GENERAL ELECTRIC CASETable of contentsIntroduction................................................................................................................................2Jeff Immelt’s contribution in GE...............................................................................................2Aligning the strategies of GE.....................................................................................................5Requirement in 21stcentury....................................................................................................5Resources and capabilities of GE...........................................................................................6Changes due to new strategies...................................................................................................7Considering alternative strategies..............................................................................................9Conclusion................................................................................................................................11Bibliography.............................................................................................................................12
3GENERAL ELECTRIC CASEIntroductionIn order to be competitive in the market, a business organisation needs to maintainchanges that help in its growth. These changes can come in the form of change in internal aswell as external factors. The assignment highlights the changes undertaken by GeneralElectric (GE) under its new manager. General Electric is an American multinational companysituated in New York. Thomas Edison is one of the co-founders of the company. Thecompany came into existence in the year 1892. It is famous for manufacturing various typesof aircraft engines, electrical distribution and energy, gas and so on (Ge.com. 2017).The assignment analyses contributions made by Immelt in shaping up the strategies ofGE. The business environment of the 21stcentury is analysed along with the resources andcapabilities of GE. These two factors were analysed in order to identify the reasons for thechange in the organisation. Apart from this, the alternate strategies that GE can formulate arealso provided in the assignment.Jeff Immelt’s contribution in GEAccording toArmstrong and Taylor (2014), the most challenging factor in leadershipis taking control of an enterprise that already had a prominent leader. In the case of GE, thiswas a similar problem that Jeff Immelt had to face. Jack Welch was a prominent leader of GEand had built up the reputation of the company. Accepting the managerial responsibilities ofthe company proved to be a huge challenge for Immelt. During the initial period of histakeover, Immelt set out to declare that long-term strategic changes will be made in thecompany.The World Trade Centre bombing in 2001 prompted this action as thetransformational strategy is one of the most critical management strategies in the modern
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