Global Leadership Management - Assignment

Running head: GLOBAL LEADERSHIP MANAGEMENT
Global Leadership Management
Name of the Student
Name of the University
Author note

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GLOBAL LEADERSHIP MANAGEMENT
1. Introduction
The report helps in understanding the different leadership approaches along with the
issues of the leadership in the respective organization named ABC Global. The report will help
in analyzing the issues that is faced by the organization and the different solutions that is
required in the respective organization for solving such issues of the leadership in the respective
organization.
The main aim of the report is to analyze the different issues relating to leadership in the
respective organization. The report will help in discussing the different issues that has been faced
by marketing department director who was hired as the international director of marketing in
ABC global company. The main purpose of the report is to understand the different techniques
that are required in the respective company that can help marketing department director in
leading the company along with the proper traits of leadership in the entire organization as well.
The structure of the report will include the different issues that have been faced by the
entire company due to the leadership strategies applied by marketing department director and the
problems that have been faced by the company will be discussed as well. The different
techniques has to be properly ascertained as this will help the company and the employees of the
entire company to take proper steps in solving such issues in the company as well.
1.1 Concept of Leadership
Leadership is an essential concept in the organizations as this will help in establishing a
proper vision that helps in providing proper knowledge as well as information to help the
different employees in realizing the vision of the company (DuBrin 2015). Proper leadership is
essential in the organizations as this will help in balancing along with coordinating the different

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interests that are conflicting in nature of the different employees as well as stakeholders. Stacey
Busayo, who has been appointed as the marketing director of the company has to properly
implement different tasks in the organization as this will help the employees and the other
subordinates. Proper leadership is essential in nature for all the organizations as this will help in
providing proper motivation to the employees and builds proper morale to the employees in the
entire organization. This will help in improving the satisfaction among the employees that will
help in proper communication as well as integration in the business (De, David, and Hanne
2014).
1.2 Issues identified and faced by ABC Global Company
Stacey Busayo, the marketing director of the respective company named ABC Global
Company wherein her main job was to properly lead the extension of the business activities of
ABC Global Company in the different parts of the world. The main vision of the respective
company was to develop proper revenues international in nature from different regions that are
significant in nature. Marketing department director performed well in the first three months of
joining the office wherein she developed a proper understanding of the nature of the different
issues that were involved in the company.
Marketing department director did not have any kind of mining experience previously
and she moved to Australia from South Africa with different experiences in the global team for
the development of the different projects such as tourism, agriculture as well as retail sectors. In
the recent era, the other companies in the global world are developing strategies of expansion,
but ABC Global was not having such strategies of expansion and they were lacking in it (Rebore
2013). The other issue was the autonomy degree among the professionals of the company and

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there was no integration as well as business communication between the employees of the
respective organization. Marketing department director realized that the method that is used is
not an effective as well as efficient method of expanding the entire business and these will not be
effective in nature as well. The marketing department director conducted a proper analysis on the
different impacts that are making the activities complicated in nature. The managing director of
the respective company prepared different strategies and the senior partners of the company has
accepted the viewpoints of the global expansion but there were few higher officials who did not
agree to the viewpoint of the marketing department. The marketing director of the respective
company identified two senior partners who properly identified the value of the expansion
strategy (Rebore 2013).
Furthermore, there were issues between the two senior managers as well as the marketing
director of the organization as the two of them were keen on properly following the approach of
word of mouth and the marketing director did not accept such method and she felt the business is
properly built on the knowledge of different expertise who have proper knowledge in mining.
According to her, the proper determination of the project will be done by the professionals itself.
She properly pointed out the different potential problems that can be a huge challenge for the
business as well as the project.
2. Literature Review
2.1 Change management
According to Ward (2016), in order to properly adopt the change management strategy in
the organization, this is essential to bring positive changes in the organization. The employees
has to be involved in the process of change that is required to be brought in the process of change