Google Merchandise Store Analytics Report 2022

Running head: DIGITAL ANALYTICS REPORT 1
Google merchandise store analytics report
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DIGITAL ANALYTICS REPORT 2
Google Analytics report
Introduction
In this report, we analyze reports using google analytics application to help google merchandise
review and develop their digital strategies for their online merchandise store. The e-commerce
can only achieve this by increasing their website traffic which would consequently increase their
sales. For this reason, we analyze various reports and offer recommendations that would help the
business achieve its objectives.
Before we dive into further analysis, it is imperative to shape up the business objectives of the
organization in this report. First off, the business organization is a business to consumer e-
business website. An online business’s first priority is to have as more traffic as possible which
would consequently lead to as many sales as possible. As such, the primary objective of Google
merchandise e-commerce is driving as many sales as possible. This has been caused by the
disruptive change that has been caused by internet on online product transaction and marketing
in the recent decades. Moreover, it can be seen from figure 1 below that the business revenue has
not been stable for the last three months.

DIGITAL ANALYTICS REPORT 3
Figure 1: Google merchandise store from 1st July to 26th September revenue.
The business only have 10.3% rise in revenue. This could result from the reduced number of the
website users that have been experienced in the last three months.

DIGITAL ANALYTICS REPORT 4
Figure 2: Google merchandise store 1st July to 26th September users.
As depicted in the figure 2 above, there have been 2.6% decrease in the website users since first
July. The decrease in users means insufficient website traffic which could be the major course in
the unstable revenue depicted in figure 1. To this end, it is important to note that the google
merchandise store needs to focus on increasing their website traffic which would consequently
lead to increase in sales as required in the business objectives.
Another significant objective is strengthening its user’s engagement. Due to the stiff competition
in the e-commerce sector, there have been a considerable focus on clicks, acquisition and
conversion rates. However, these approaches may be essential for a business, the acquisitions
alone cannot be enough for an e-commerce to grow substantially, especially when the business
needs to grow fast like the Google merchandise store need to grow in six months. It is also