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Report On Ideal Home Show - Advertising & Promotion

Added on - 03 Feb 2020

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qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcAdvertising andPromotion
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Communication process that applies to advertising and promotion......................................31.2 Organization of advertising and promotions industry...........................................................41.3 Regulation of promotion........................................................................................................51.4 Current trends in advertising and promotion and impact of ICT...........................................6TASK 2............................................................................................................................................72.1 Role of advertising in an integrated promotional strategy for business or product...............72.2 Branding and how it is used to strengthen a business or product..........................................82.3 Creative aspects of advertising..............................................................................................82.4 Ways of working with advertising agencies..........................................................................9TASK 3..........................................................................................................................................103.1 Primary techniques of below the line promotion.................................................................103.2 Other techniques used in below the line promotion............................................................11TASK 4..........................................................................................................................................114.1 Process for the formulation of budget for integrated promotional strategy.........................114.2 Development of promotional plan.......................................................................................124.3 Plan the integration of promotional techniques into the promotional strategy....................134.4 Use appropriate techniques for measuring campaign effectiveness....................................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTIONAdvertising and promotion is considered as the fundamental requirement which helpsbusiness to succeed within modern business environment. It is essential for managers of businessto carry out effective promotional activities in regard to improve business or product. In suchcompetitive era, promotion is necessary for firms to make their product or service popular amongtarget customers (Boone and Kurtz, 2011). Therefore, adopting advertising and promotionmethods helps business to ensure integrated communication among business and consumers.There are different methods of advertising and promotion such as online media, print media,broadcast etc. All these ways helps in promoting business its products or services and helps ininfluencing potential customers towards firm.Further, advertising and the use of below-the-line technique helps in developing anintegrated communications strategy so that company can raise its performance in market. In thepresent report, IDEAL HOME SHOW has been undertaken which is an agency that helps inpromoting products or services for businesses. Here, advertising and promotion is been doneregarding launching new SMART PHONES under Technology section. Thus, plan is preparedfor integrated promotion strategy for business or product. It also helps in preparing budget,creative and media selection that helps in measuring the effectiveness of their plan.TASK 11.1 Communication process that applies to advertising and promotionCommunication is considered as the two way process that helps sender to send themessage to receiver and thus obtain feedback or response. Thus, within the advertising andpromotion it is essential for businesses to use effective communication channel so that potentialcustomers could be attracted. IDEAL HOME SHOW uses effective communication channel inregard to promote its Smart Phones product in technology category and uses effective channel sothat sales and profits can be raised (Cheong, Gregorio and Kim, 2014). However, the mainpurpose of carrying out communication process helps in delivering message to receiver and thusgives feedback in regard to resolve the issues. Following is the communication process that helpsin applying advertising and promotion within cited firm such as-Sender- IDEAL HOME SHOW sends the message to their customers by using effectiveadvertising and promotional channel. It helps in encoding the message in the form of itstag line and thus promotes the Smart Phones in market (Coaching, 2013).
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