Report to Identify the Demographic Profile of the Young Adults
Added on 2020-06-04
8 Pages2071 Words97 Views
INTRODUCTIONGold Coast City is interested in the young adult destination image perceptions of theGold Coast. The purpose of making this report is to identify the demographic profile of theyoung adults, the perception for different destination dimensions on gender wise. To find outthat the perception of male and female differs for the different designation. The report includesliterature review which support the topic with different findings made by the different authors.With that survey is made to identify the perception of male and female on the basis of theirdemographic profile. The method is selected because it helps to find accurate data to conductstudy. The study is important for the tourist in order to find the likes and dislikes of visitor’sspecially young generation on the basis of gender.LITERATURE REVIEWAccording to the view of Ahmad and Masroor, (2017) importance of travel and tourismhas been increased in large manner as demand of the visitor also enhanced as compare to the pastyear. It has been analysed that demand of the travel and tourism has been increased in the youngand adult people. While adult and young adult visit at the tourist place then there may differenceperception of the female and male candidate related to the tourism destination. Male candidatehas different value, believe, psychology and mind set as compare to the female candidate. Thus,it can be said that there is different view and perception of them related to the City of gold coast.This is very popular destination for visit where most of the young adult regularly visit and enjoytheir time. In the opinion of Byrne and Houston, (2016) young generation mostly visit at thismentioned place because this gives them effective level of satisfaction. City of Gold coast issituated in the Australia state of the Queensland. It has various beautiful things such as surfingbeaches, themes park, and high-rise dominated skyline. Rainforest and nightlife, as well as it isalso major production for films for Queensland. Byrne and Davison, (2016) stated that thesevarious things provide an effective level of satisfaction to the visitors through which they canregularly visit at this mentioned place. For this destination, young adult female and male visitorshave different perception because there is separate zone and different facilities for the femaleand male visitors. According to the view of Clark and Cleland, (2016) the City of Gold coast have differentbeautiful and wonderful things which attract the large numbers of young adult people. Thisprovides special services and facilities to the female and male candidate. Due to this reason,
there is different view and perception of the male and female candidate related to the City ofGold coast. In the view of Dizdaroglu and Yigitcanlar, (2016) Young and adult people havedifferent mentality to observe the things and beauties of the destination. There are severalreasons through which male and female are different perception related to the City of Gold coast.RESEARCH QUESTIONWhat is the demographic profile of the participants?What is the most important relative perception of each destination dimension for bothMales and Females?Are the perceptions of destination dimensions for Male and Female young adultssignificantly different?Is young adults’ enjoyment perception of the Gold Coast correlated with themrecommending the Gold Coast to others?RESEARCH METHODS Correlation can be defined as “the analysis of the relationship between two variables usedto assess the strength and direction of the relationship” (Bryman & Bell, 2011, p. 713). In thepresent study, researcher has selected qualitative research technique under which scholar usedcorrection and T test method for collecting and analysing the information about the subject(Jones, 2016). In this method, scholar has used T-test through which right solution has obtainedabout the subject. To collect the information, scholar has selected 96 international students and26 domestics students through which scholar can collect the information about the preferences ofCity of Gold coast (O'Hare, 2016). With help of this survey, the perception of the male andfemale about the City of Gold coast can collected and analyse the effectiveness and beauty of theCity of Gold coast (O'Hare, 2016). In this survey, scholar has used descriptive research designby which scholar can effectively analyse and conclude the research objective and obtain thesolution of problem (Shaw and Youngblood, 2017).
RESULT As it can be seen in Table 1, there are nearly four times as many international students as thereare domestic students from this it could be assumed. This could mean that the respondent is 122from which male is 55 and female is 67, on the basis of their demographic the internationalrespondent is 96 and national respondent is 26. The people living in Beau-desert is 1, Brisbane is63, Gold Coast is 56, Ipswich is 1 and Logan is 1. From this analysis, it is stated that the peopleliving in Gold Coast have the highest number, and which communicated that people like GoalCoast from the other places. With demographic profile analysis, it is concluded that the GoalCost is the beautiful and adventures place for the young generation, weather the person is maleor female. The Place serves proper satisfaction to the citizen and the tourist which come there forthe enjoyment. There is no largely significance different between the perception of male andfemale for the gold coast city. The people travel in the city from various transportation such asbus, train etc. the person travel from bus are 43, car are 56, bike are 1, train are 13 and trams are9. From this analysis it is stated that most of the people like to travel from the car that is theirown vehicle. The perception of the people is they feel that they can be more comfortable whenthey travel from their own vehicle. They have been influenced by the beauty of the city andenjoy that beauty by travelling their own vehicle.
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