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Report | Impact of Packaging in Buying Behavior
12 Pages2883 Words161 Views
Added on 2020-03-23
Report | Impact of Packaging in Buying Behavior
Added on 2020-03-23
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ReportStudent NameInstitute Name
ContentsIntroduction......................................................................................................................................3Project Objective.............................................................................................................................3Project Scope...................................................................................................................................3Literature Review............................................................................................................................4Research Questions/Hypothesis.......................................................................................................6Primary Question.........................................................................................................................6Secondary Questions....................................................................................................................6Research Design and Methodology.................................................................................................6Qualitative research......................................................................................................................6Quantitative research....................................................................................................................8Research Limitations.......................................................................................................................8Time Schedule.................................................................................................................................9Conclusion.......................................................................................................................................9Reference.......................................................................................................................................11
IntroductionThe report will discuss in detail about the overall impact of elements in packaging on the buying behavior of consumers. The level of motivation to carry the study is based on packaging of dairy products impact the purchase decision of the consumers. Packaging has transformed over the years and has also changes the traditional way of saving the product to interact with a finished message associated with the product (Lempert et al., 2016). To get the whole attention on varied retail stores and provide high level of convenience for the customer to utilize the product. Therefore, it important for the companies these days to know the impact of packaging on the purchase decision of consumers. In addition, to know the influence of the packaging on customerdecisions the study will be carried in the report to understand the association between packaging elements and buying behavior of consumers (Wang et al., 2016). The packaging elements were further divided into visual as well as verbal elements. Project Objective The objective of the report is to clearly know the impact of packaging in dairy products on the taste and overall purchase decision of consumers. Project ScopePackaging is very crucial for the recognition of brand along with a crucial factor in developing a positive association with brand (Martins et al., 2016). In a competitive set up, the process of packaging can be taken as a tool that can be used as an effective way to accomplish marketing goals and it meets the desires of customers via its aesthetics components which consist of
package size, shape, text, material as well as graphics. In addition, it is a functional element also and these elements of product strategy has also become more crucial that when one can see it through minute difference in the brand, the creative packaging may help in contributing in competitive advantages. (Ashurst, 2016) Literature ReviewThere are visual based components and verbal elements in packaging that impacts the emotions of customers. Visual elements of packaging impact the emotion of the customer in the manner they can transmit the data (Barrclough et al., 2017). The presence of these elements is consideredwhen the customers are not willing to make any effort to search for the product or the products are of low involvement.SizeConsumption or level of usage of the product rises when the packaging is completely redesigned in large size. The packaging also depends on the features of the product and the target market. Large package size also conveys that to have better quality and rise in impulse level consumption(Evans et al., 2016). Research by authors on customer needs related to packaging also shows that any modification in the size of household in effect, impacts the product size. In fact, different package size is a way to extend the product into new markets. There is another study onpackaging size which shows that small size must be considered by customers of small family andthe large size of packaging based interaction can be the wastage.GraphicsThe graphics on packaging plays an important role in making the brand unique and preserve it’s individually and helps in focusing on name of brand and it must also stand out in the store. The
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