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SHRO37 6 : Marketing Management : Critical Evaluation of the Article

10 Pages1977 Words293 Views
   

University of Bedfordshire

   

Marketing Management (SHRO37-6)

   

Added on  2020-05-08

SHRO37 6 : Marketing Management : Critical Evaluation of the Article

   

University of Bedfordshire

   

Marketing Management (SHRO37-6)

   Added on 2020-05-08

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Running head: IMPACTS OF E-BUSINESSImpacts of E-businessName of the studentName of the universityAuthor note
SHRO37 6 : Marketing Management : Critical Evaluation of the Article_1
1IMPACTS OF E-BUSINESSExecutive summary The aim of this report is to determine the implications of E-business on the business process ofOman air. Critical review of articles stated by different authors is being analyzed here in thisreport. The critical analysis concludes that there are various positive implications of initiation ofE-business for Oman air. Emirates airlines are being taken in order to compare their businesspolicies with that of Oman air. In addition, various recommendations are being discussed in thisreport, which will further help to enhance the productivity of Oman air. It is being concludedthat, initiation of E-business will help Oman air to enhance their organizational productivity aswell as effectiveness.
SHRO37 6 : Marketing Management : Critical Evaluation of the Article_2
2IMPACTS OF E-BUSINESSTable of ContentsIntroduction......................................................................................................................................3Overview of the article....................................................................................................................3Evaluation of the article...................................................................................................................4Evaluation of E-business policies on Oman air...............................................................................5Implementation of Porter’s five forces theory.................................................................................6Recommendations............................................................................................................................8Conclusion.......................................................................................................................................9
SHRO37 6 : Marketing Management : Critical Evaluation of the Article_3

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