Report On Importance Of Creative Advertisement
11 Pages2502 Words277 Views
Added on 2020-02-24
Report On Importance Of Creative Advertisement
Added on 2020-02-24
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Running Head: Print and Broadcast brand ad.Creative Advertising andCopywriting
Print and Broadcast brand ad.Table of ContentsIntroduction................................................................................................................................21.Laundry detergent...............................................................................................................31.1 Indicate the ad’s main objective.......................................................................................31.2 Examine the target audience of the ad..............................................................................41.3 Suggest how the ad can be improved upon......................................................................42.Perfume...............................................................................................................................42.1 Indicate the ad’s main objective.......................................................................................52.2Examine the target audience of the ad.........................................................................52.3 Suggest how the ad can be improved upon......................................................................63.Wearable technology..........................................................................................................63.1 Indicate the ad’s main objective.......................................................................................63.2 Examine the target audience of the ad..............................................................................73.3 Suggest how the ad can be improved upon......................................................................74.National defence.................................................................................................................74.1 Indicate the ad’s main objective.......................................................................................84.2 Examine the target audience of the ad..............................................................................84.3 Suggest how the ad can be improved upon......................................................................9Conclusion..................................................................................................................................9References................................................................................................................................101
Print and Broadcast brand ad.IntroductionThe report is concentrating over the importance of creative advertisement and what role they play in attracting consumers and the techniques used to convey the message to them. In the following report, there are 4 areas out of which 2 fields are explained using print mode while other 2 are explained using the broadcast brand. For each of the advertisement, the objective is defined along with the target audience followed by the attraction and improvement which ifimplemented could have turned the advertisement in ever better version. The first advertisement is of laundry detergent Tide in which one Leopard is there whose one part is spotless depicting the power of detergent, it is the print ad. Next to it is perfume advertisement which is way clearer and directly showing the product with elegance and perfection that a lady must carry along. Thirdly, the broadcast advertising of Samsung Galaxy Gear VR is there in which by the medium of ostrich the message is clearly delivered to the young generation to dream high and make efforts to fulfil those and succeed in life. Lastly, the most amazing advertisement is of the national army in which tribute to navy force is paid. The connections made are so flawless and relating the people of Singapore with the advertisement. Its main motive was to depict the hard work and loyalty towards the nation. In nutshell, the report argues over the creation of advertisement and choosing the correct method to deliver the same. The message should be short and quick that leaves the mark on the mind of the consumer and successfully creates the brand image.2
Print and Broadcast brand ad.1.Laundry detergentTide is the well-known detergent that is prevailing in the present scenario, there is multiple catchy advertisements opt by the Tide to grab the consumer’s attention and make them buy the product. Tide is in existence for over 70 years and helping out the consumers to concentrate on the cleanliness and making washing a fun element by introducing different techniques and style. Tide came into existence in the year 1946 and attained the height in 1949 and till today it has been successful in maintaining the brand image and taking steps to flourish for many more years to come (Tide, 2017). The following is one of the interesting print advertisement of Tide:Figure1.1 Tide: Leopard.(Sources: Adeevee, 2014).1.1 Indicate the ad’s main objective.The main aim of this advertisement was to make people aware of the power of detergent. Thus Leopard denotes the power and Tide were successful in delivering the message in the simple and clean manner. The advertisement explains all the content in just one line which 3
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