Report | INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT

Running head: INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT 1
INNOVATION AND
SUSTAINABLE BUSINESS
DEVELOPMENT
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INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT 2
Executive summary
The reports put an in-depth focus on the value proposition of the company and an
innovative measure applied by the organization to capture the market. In this report, we get a
clear idea of the company's financial and technical uncertainties. The report discusses the
strategies implied by Airbus Corporation, for making money and funding the business. Airbus
corporation aims to maintain the highest standards of compliance and transparency in their
business practices and allow technological innovations for the growth of the company.
The goal of the company is to provide more customer satisfaction by implementing more
advanced technologies such as AI implementations in their aircraft for high navigational
guidance and ensure customer satisfaction. Airbus corporation has implemented a modern
entertainment system so that their passenger can have a delightful experience with them. From
this case study, we can find out that Airbus corporation has a firm grip on the aviation market
and is one of the top aviation companies in the world. It has a competitive advantage of its rivals
such as Etihad Airways, Jet Airways and so on for its technological advancements.

INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT 3
Table of Contents
1. Introduction..................................................................................................................................5
2. Business model description.........................................................................................................6
3. Value proposition development...................................................................................................6
4. Business operations development................................................................................................7
5. Supply chain development...........................................................................................................7
6. Financial value capture................................................................................................................8
7. Competitive advantage................................................................................................................8
8. Strategic fit...................................................................................................................................9
9. Identification and assessment of assumptions and uncertainties.................................................9
10. Phased development plan to address uncertainties..................................................................10
11. Selection of innovation tools and techniques..........................................................................10
11.1 Airbus Porter Five Forces Analysis...................................................................................10
11.2 Business model canvas......................................................................................................11
11.3 Business environment map................................................................................................12
11.4 Innovation readiness analysis............................................................................................13
11.5 Storytelling canvas.............................................................................................................14
11.6 Strengths, weaknesses, opportunities and threats..............................................................17
11.7 Value chain analysis..........................................................................................................18
11.8 Customer journey canvas...................................................................................................19
12. Conclusion...............................................................................................................................20
References......................................................................................................................................21
Appendix........................................................................................................................................23
Appendix 1: Business Canvas Model........................................................................................23
Appendix 2: SWOT Analysis....................................................................................................23

INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT 4
Appendix 3: Value Chain Analysis...........................................................................................24

INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT 5
1. Introduction
The report shows the financial value of a reputable business organization. The
organization provides customer satisfaction and delivery of value proposition on specific
products and services. Airbus is a European multinational company with the operating capital of
€ 6,370 crores which was incorporated on 18 December 1970. Airbus corporation has its
headquarters in the Netherlands. This report highlights the value propositions, business model
and competitive advances in the aviation business economy.
Figure 1: Airbus Logo
(Source: Airbus, 2019)

INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT 6
2. Business model description
Airbus is a leading manufacturer on international marketing which provides aircraft
design of catering in the airspace. It has a unique model to run their business globally with
eleven production houses. From the beginning, it was an active player in the industry of aviation.
It is making the transportation of aircraft very safe and secure. The main focus of the company to
spread globally with its different marketing strategy that includes catering the plane to various
nations.
Figure 2: Components of Business Model
(Source: Daft & Albers, 2015)
3. Value proposition development
The initial value proposition which airbus offers to their customers to communicate with
them across their customer care department. The pilot of the aircraft has access over the several
airframes for which the company trains a pilot for four days (Daft & Albers, 2015). The Current
value proposition of the Airbus Corporation shows that it expects to have a 4.4% per annum
growth for the next 10-20 years. The investments of €2.1 billion towards the digital and
innovation part of the company are making the company to have a secure field in the field of the
aviation market.