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Report | Integrated Marketing Communication

Added on - 15 Mar 2020

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Running head: INTEGRATED MARKETING COMMUNICATIONSINTEGRATED MARKETING COMMUNICATIONSName of the StudentName of the UniversityAuthor Note
1INTEGRATED MARKETING COMMUNICATIONSExecutive summaryThe report consists of the IMC report of the new start up business, which includes the newjewellery start up named Stella in Australia. The report concentrates on the detailed analysisof the advertisement policy of the company; it also concentrates on the evaluation matrix andthe unique business strategy. In the end, an effective solution has been offered required tomake the product popular and increase the revenue. The report also includes the effectiveplanning for the sale procedure and the strategies necessary to increase the sale of the jewelryand make it more popular.
2INTEGRATED MARKETING COMMUNICATIONSTable of ContentsINTRODUCTION......................................................................................................................3COMMUNICATION OBJECTIVES........................................................................................3SEGEMENTS AND TARGET MARKET................................................................................4CREATIVE IDEA.....................................................................................................................6POSITIONING STRATEGY.....................................................................................................7COMMUNICATION STRATEGY MIX..................................................................................8MEDIA MIX..............................................................................................................................9BASIC BUDGET CONCEPTS...............................................................................................10EVALUATION MATRIX.......................................................................................................11CONCLUSION........................................................................................................................13Bibliography.............................................................................................................................14
3INTEGRATED MARKETING COMMUNICATIONSINTRODUCTIONThe report majorly focuses on the integrated marketing communications of the newjewellery business, which is a start up business. It identifies the communication objectives. Italso identifies the target group of people for the sale of the jewellery. The report consists ofthe promotion strategy and the marketing strategy of the product, which includes the salesstrategy the pricing strategy and the distribution strategy of the products in the market ofAustralia. It also includes the use of print and social media and the ways of using the same inthe markets of Australia. Since it is, a new start up the strategy of the startup has to be aneffective one. It further includes the basic budget concept and the evaluation metrics, whichincludes the brand awareness programs and the creation of suitable market for the particularproduct. In the end of the report the recommendations has been provided which includes thedevelopment program in the organizational communication, the better program of launchingof the product in the organizational market. Every start up must have an effective marketingstrategy, which will create a brand image of the product. Proper strategy must be followed inlaunching the product or else it will not be a successful one.COMMUNICATION OBJECTIVESThe jewellery store that has been taken for a detailed analysis of the market researchin this report is the Stella jewelers located in Australia, Melbourne. The jewelry business isnow a huge business. The jewelry business has lots of demand in the markets of Australia.Nearly about 40% of Australian mass is in favor of using the jewellery. The major objectiveis;To open a successful jewelry store in the Queensland area of AustraliaTo make at least 200 customers per day
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