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BUS804 - International Business Strategy

   

Added on  2020-05-01

14 Pages3010 Words97 Views
Running head: INTERNATIONAL BUSINESS STRATEGYInternational Business StrategyName of the Student:Name of the University:Author Note:

1INTERNATIONAL BUSINESS STRATEGYExecutive Summary:The report is a discussion on Uppsala Model of the Internationalization of the firms. Inexplaining the internationalization, the report not only gives a brief description of the model butthe way it helps in internationalization of the firm in four unique stages. Through the report, onealso comes to know that there are two different versions of the model. Further, the report alsodiscusses about the state side and change side variables of internationalization explained as perthe two different versions of the model. There is also explanation of the extent to which themodel plays a role in the process of internationalization of the firms with the help of examples.

2INTERNATIONAL BUSINESS STRATEGYTable of ContentsIntroduction:....................................................................................................................................3Uppsala Model of Firm Internationalization...................................................................................3Explanation to what Extent Uppsala Model Helps in Understanding Internationalization Process of Firms............................................................................................................................................8Conclusion:....................................................................................................................................10References:....................................................................................................................................10

3INTERNATIONAL BUSINESS STRATEGYIntroduction:The report gives an overview of the Uppsala Model of Firm Internationalization. In orderto do this, the report discusses about initial proposal of the Uppsala Model. There is alsomention about how it helps in explaining the internationalization process with the help of fourstages. The report also gives us an overview of the two versions of the Uppsala Model, where theolder version focuses on the uncertainty level of the market whereas the newer version focuseson relationships and networks. The report in order to explain the internationalization process putsforward the state side variables according to both the versions, There is also mention of thechange side variables based on both the versions. The report also discusses about the networkperspective of the new Uppsala Model. Further, the report also takes examples to explain theextent to which the Uppsala Model contributes in explaining the internationalization process. Uppsala Model of Firm InternationalizationThe first proposal of Internationalization of an individual firm on an incremental basismade by the researchers of Uppsala University of Sweden and considered as the Uppsala Modelof firm Internationalization. The Uppsala Model depends on incremental decisions, thesuccessive steps of which depend on learning and acquisition of knowledge on the foreignmarket and operation (Vahlne and Johanson 2013). The Uppsala Model of Firminternationalization process has four stages that explain the impact of the current environment ofthe firm on the perception effect of learning and opportunity. The four stages includes exportactivities not undertaken regularly, export through independent representatives, sales subsidiary

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