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Report on International Marketing of TEBCO

   

Added on  2020-05-16

14 Pages2505 Words46 Views
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Running head: INTERNATIONAL MARKETINGInternational MarketingName of the Student:Name of the University:Author’s Note:
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1INTERNATIONAL MARKETINGExecutive SummaryThis report includes a detailed insight about Australian e-bike manufacturer TEBCO and Indiane-bike importer Palatino. The report investigates the concept of powered bicycles that hasendured despite market inertia in Australia and globally. Additionally, the report also highlightsthe relative change in the national and Australian domestic shifts in consumer sentiment byundertaking a market fit assessment that includes market positioning, segmentation, marketselection and entry considerations. Both TEBCO and Palatino are e-bike manufacturers andimporters in the Australian and Indian market respectively. While establishing their businessinternationally, both TEBCO and Palatino needs to ensure successful market segmentation,product positioning, market selection and market entry strategies. There are potential risksinvolved in market segmentation, product positioning, market selection and market entrystrategies that TEBCO and Palatino need to address and mitigate issues for conducting businesssuccessfully.
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2INTERNATIONAL MARKETINGTable of ContentsIntroduction......................................................................................................................................3Market segmentation.......................................................................................................................3Rationale......................................................................................................................................4Risks............................................................................................................................................4Technical requirements................................................................................................................4Positioning procedures.....................................................................................................................5Rationale......................................................................................................................................5Risks............................................................................................................................................5Technical requirements................................................................................................................5Market selection...............................................................................................................................6Rationale......................................................................................................................................6Risks............................................................................................................................................6Technical requirements................................................................................................................7Entry considerations........................................................................................................................7Rationale......................................................................................................................................7Risks............................................................................................................................................7Technical requirements................................................................................................................8Conclusion.......................................................................................................................................8
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3INTERNATIONAL MARKETINGReferences......................................................................................................................................10
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