Report on International Marketing | TEBCO
Added on 2020-05-16
13 Pages2499 Words51 Views
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Running head: INTERNATIONAL MARKETINGInternational MarketingName of the Student:Name of the University:Author’s Note:
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1INTERNATIONAL MARKETINGExecutive SummaryIn this report, the international marketing of TEBCO, the Australian e-bike manufacturer andPalatino, the Indian e-bike importers are considered. The report discusses the potential rationale,risks and requirements while conducting market segmentation, product positioning, marketselection and market entry strategy while international marketing for the mentioned e-bikecompanies. Both TEBCO and Palatino are e-bike manufacturers and importers in the Australianand Indian market respectively. While establishing their business internationally, both TEBCOand Palatino needs to ensure successful market segmentation, product positioning, marketselection and market entry strategies. There are potential risks involved in market segmentation,product positioning, market selection and market entry strategies that TEBCO and Palatino needto address and mitigate issues for conducting business successfully.
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2INTERNATIONAL MARKETINGTable of ContentsIntroduction......................................................................................................................................4Market segmentation.......................................................................................................................4Rationale......................................................................................................................................5Risks............................................................................................................................................5Technical requirements................................................................................................................5Positioning procedures.....................................................................................................................6Rationale......................................................................................................................................6Risks............................................................................................................................................6Technical requirements................................................................................................................7Market selection...............................................................................................................................7Rationale......................................................................................................................................7Risks............................................................................................................................................7Technical requirements................................................................................................................8Entry considerations........................................................................................................................8Rationale..........................................................................................................................................8Risks............................................................................................................................................9Technical requirements................................................................................................................9Conclusion.......................................................................................................................................9
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