Jerry Delivery Services aims to establish a food delivery business that will cater to customers' needs by leveraging technology, marketing strategies, and customer service. To achieve this, the company will ensure its staff wear customized uniforms, and all delivery vans are official printed with the company logo, name, and branding. The firm will leverage social media platforms, distribute flyers, pamphlets, and handbills, as well as post banners near schools and offices to promote its services. The pricing strategy is simple, with prices depending on food quantity or distance. Additionally, Jerry Delivery Services will charge a 10% gratuity for restaurant customers and have contracts with both restaurants and customers. To ensure timely delivery, the company will implement an efficient distribution system using GPS tracking, online payment options, and cash payment facilities. The firm's financial plan includes initial startup costs of $77,280, which covers expenses such as website development, equipment purchases, marketing, and employee salaries. A critical risk to the business is competition from established delivery services that offer free home delivery.
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