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Report on Leadership in Apple Inc

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Added on  2020-04-21

Report on Leadership in Apple Inc

   Added on 2020-04-21

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Running Head: LeadershipTable of Content:Introduction...........................................................................................................................................2Background of the company..................................................................................................................3The Problem..........................................................................................................................................4Short Term Solution...............................................................................................................................4Long Term Solution................................................................................................................................5Apple Inc.Leadership
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LeadershipP a g e | 1IntroductionLeadership can be understood both as a science and art. It is the defined as the process by which a person influences other people to accomplish their goals and objectives and link it with the business goals & objectives of the organization. Leadership is a quality, or a trait which is possessed by an individual. It can be learned or inherent, there is no single way out for someone to have leadership qualities. Leadership is the foundation on which success of any company is laid on. Leaders have their own charisma, magnetic personality and an aura which encompasses the people around. Leaders believe in taking a path which is less traversed, they like exploring; they like taking risk, facing challenges and overcome them (Boettcher & Davydov, 2015)Leadership is not an easy job; it is coupled with many roadblocks in the path and friction from the team. The one who overcomes all these displays the rare quality of true leadership. In this report it will be discussing an example of leadership in the real world. Steve jobs was an exemplary leader, hehad all the traits of leadership, and he always knew where his head was, strong minded, focussed and displayed brilliant salesmanship. It will discuss the problems he faced with apple, how he was thrown out of the company he built, and later picked the company up on his shoulders and converted it into one of the biggest tech companies of the world.
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LeadershipP a g e | 2Background of the companyApple incorporation is an American multinational technology company with its headquarters in Cupertino, California. The company is into designing, developing and selling of consumer electronics,computer software and online services. It is one of the world’s largest tech companies which is currently under the leadership of Tim cook and is basking in the brand equity laid by Steve jobs. The company is world’s ninth largest company by revenue. The company has been in news since it first started its operation in the year 1976; Apple disrupted the entire industry by launching breakthrough products which people never imagined off. Putting 1000 songs in few centimetres worth of a device was unimaginable, but Steve jobs knew that the future was giving technology in the hands of the consumer. Till date the company works on making the lives of people better by constantly innovating new products for its ever increasing consumer base (Grant, 2016)
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