Report on Leadership in Apple Inc

Added on - 21 Apr 2020

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Running Head: LeadershipTable of Content:Introduction...........................................................................................................................................2Background of the company..................................................................................................................3The Problem..........................................................................................................................................4Short Term Solution...............................................................................................................................4Long Term Solution................................................................................................................................5Apple Inc.Leadership
LeadershipP a g e|1IntroductionLeadership can be understood both as a science and art. It is the defined as the process by which aperson influences other people to accomplish their goals and objectives and link it with the businessgoals & objectives of the organization. Leadership is a quality, or a trait which is possessed by anindividual. It can be learned or inherent, there is no single way out for someone to have leadershipqualities. Leadership is the foundation on which success of any company is laid on. Leaders havetheir own charisma, magnetic personality and an aura which encompasses the people around.Leaders believe in taking a path which is less traversed, they like exploring; they like taking risk,facing challenges and overcome them (Boettcher & Davydov, 2015)Leadership is not an easy job; it is coupled with many roadblocks in the path and friction from theteam. The one who overcomes all these displays the rare quality of true leadership. In this report itwill be discussing an example of leadership in the real world. Steve jobs was an exemplary leader, hehad all the traits of leadership, and he always knew where his head was, strong minded, focussedand displayed brilliant salesmanship. It will discuss the problems he faced with apple, how he wasthrown out of the company he built, and later picked the company up on his shoulders andconverted it into one of the biggest tech companies of the world.
LeadershipP a g e|2Background of the companyApple incorporation is an American multinational technology company with its headquarters inCupertino, California. The company is into designing, developing and selling of consumer electronics,computer software and online services. It is one of the world’s largest tech companies which iscurrently under the leadership of Tim cook and is basking in the brand equity laid by Steve jobs. Thecompany is world’s ninth largest company by revenue. The company has been in news since it firststarted its operation in the year 1976; Apple disrupted the entire industry by launchingbreakthrough products which people never imagined off. Putting 1000 songs in few centimetresworth of a device was unimaginable, but Steve jobs knew that the future was giving technology inthe hands of the consumer. Till date the company works on making the lives of people better byconstantly innovating new products for its ever increasing consumer base (Grant, 2016)
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