Report On Lenovo Company - Business Strategies

Added on -2020-02-05

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BUSINESS STRATEGY
TABLE OF CONTENTSINTRODUCTION................................................................................................................................4POSITIONING OF LENOVO.............................................................................................................4IBM ACQUISITION BY LENOVO GROUP LTD...........................................................................13FUTURE SCENARIOS FOR LENOVO...........................................................................................14CONCLUSION..................................................................................................................................15REFERENCES...................................................................................................................................16
ILLUSTRATION INDEXIllustration 1: Supply chain..................................................................................................................4Illustration 2: SPACE Matrix................................................................................................................6Illustration 3: BCG Matrix.................................................................................................................10Illustration 4: GE Matrix....................................................................................................................11
INTRODUCTIONBusiness strategy is a means to achieve desired objectives and goals of company. It isconsidered as a long term planning tool for the firm. Lenovo is a leading PC, tablet and smartphonemanufacturing company. The organization is known to generate different business strategies to gainmarket share in the international market. The report discusses about various strategies that aredeveloped by company over a period of time to achieve its goals and objectives. The research isdone based on the data available of the year 2014-2015 (Augier and Teece, 2009). Supply chain of Lenovo is network of supply and demand which consists of a system ofpeople, information, activities and resources in moving a product from one place to another.Company is known for the global outreach of its product. Lenovo supply chain consists of itsemployees, raw material, manufacturing plant, retailer and consumers. Raw material used by thefirm is technology and computer hardware products like servers, peripherals, storage devices, etc.These raw materials are collected and synchronized at a manufacturing plant. The manufacturingplant of Lenovo is located in Beijing (China), Pondicherry (India), Greensboro (USA) and Shanghai(China) (Montgomery, 2011). These finished products are then packed and sold through its sellingunit in Beijing, North Carolina and Paris. Walmart, Staples, Microsoft, Best Buy and Amazon arethe most popular retailers of company’s products. CompetitionIlIllustration 1: Supply chain(Source: Zack, 2009)

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