Positive and Negative Aspects of Being Offline and Online

REPORT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Compare and contrast between the positive and negative aspects of an individual and business
being offline and online...............................................................................................................1
Discuss the challenges and measures of security and privacy that individuals and business take
when they go online.....................................................................................................................5
Describe the difference between blog and website and also discuss various tools that could be
used to create blog. Can blog be a communication tool? Justify your answer............................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
In modern world digital technology is rapidly increasing to get work done in more frequent
and efficient way. To use technology in in effective way proper education and skills of
Technology is required. In relation with these professional skills are considered as the career
development skills that are useful in enhancing guiding and supporting the career in more
effective way. These skills consider several attributes considering conflict management
leadership project management and many more in order to achieve success in various areas and
for these professional skills are required (Bradshaw, 2017). By considering the frequent changes
it is analyse that Technologies changes more rapidly and to use it in effective manner and
individual must need to get update and emerged. In order to operate digital Technologies digital
skills are required where navigation or guidance this must to achieve success in the world. Skills
are considered as soft skills in order to make sure the wellbeing in the digital world considering
the critical thinking communication problem solving and so on. Knowledge and skills both must
get upgraded on time because it is an ongoing process and useful to use internet without getting
any harm. In relation with this this report is going to cover both the positive and negative aspects
of individual and business for going offline and online. Moreover it also discuss the prominent
challenges to analyse the security and privacy and also discuss that how the blog is different
from website and what are the tools used to create blog.
MAIN BODY
Compare and contrast between the positive and negative aspects of an individual and business
being offline and online
Internet has changed the life of people and presently it is used in each and every
organisation and department for the particular purpose. It becomes the basic part of the daily life
that brings people together. Internet is essential for both the business and individuals in there
daily work and also useful in digital marketing banking and online business transactions (Gretter
and Yadav, 2016). It is considered as the easiest way by which relations can develop among the
customers and client. In addition to this it is useful in conducting research and determining the
buying habits taste and requirements of customers. That is also useful and analysing the new and
innovative skills regarding the internet that is useful for safe browsing and assessing that helps in
reducing the negative impact of it.
1

In the context of Business
Impact Offline Online
Positive Impact Proper interaction with customers:
If organisations conduct their
business through offline mode then
it becomes easier for them to
develop healthy and proper relations
with their customers by interacting
with them. It describes the face to
face communication that put major
impact on the mind of individual
(Huda and et. al., 2017). By going
through offline mode the strategy of
the retailer is to develop good
relations with customers and acquire
more and more new customers with
the help of the existing ones through
word of mouth. In relation with this
it is considered as the traditional
method to do business and used by
old people to conduct their business
activities because they are more
polite and good in communication in
comparison to modern people.
Modern organizations preferred
online method to conduct their
business that save their time and cost
both.
Research competition: In relation
with this internet is useful for
business to organized market
research and determine the
Strategies for their competitors.
Moreover it is also useful in
analyzing the buying behavior
preferences and taste of customers.
In this context organizations create
their own website and allow their
consumers to have and assess proper
information regarding the business.
It is helpful for the business owners
in developing prominent policies
and strategies regarding their
customer base that are known as
terms and conditions (Jacobs, Amuta
and Jeon, 2017). Along with this
research should be conducted
continuously because the
requirements and Desire of
customers changes frequently. With
the help of internet businesses
become more competent in order to
find about the requirements of
change and do proper improvement
concerning this. But by considering
this not all the prominent
information is available on internet
and in terms of this organizations
need to develop prominent business
plan.
Negative Impact Infrastructure cost: In order to
develop business through offline
mode it becomes more costly as it
Destroy the reputation: As internet
is beneficial for the company then
somehow it has negative impact on
2