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Management Accounting - SingTel

   

Added on  2020-05-16

12 Pages2152 Words143 Views
Running head: MANAGEMENT ACCOUNTINGManagement AccountingSingTel
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MANAGEMENT ACCOUNTING1Table of ContentsIntroduction...........................................................................................................................................2Overview of Company.......................................................................................................................2Vision.............................................................................................................................................3Mission..........................................................................................................................................3Impact of Business Environment on the Financial Performance of SingTel Company.......................3PESTLE...........................................................................................................................................3SWOT.............................................................................................................................................7Recommendations.............................................................................................................................8Conclusion.............................................................................................................................................9References...........................................................................................................................................10
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MANAGEMENT ACCOUNTING2IntroductionThe report is about an international company i.e. Singapore Telecommunication limitedwhich is popularly known as SingTel. The report will discuss the business environmentwhich can have a major impact on the financial performance of the SingTel. Along, with this,the report will provide recommendations for the company to improve its competitiveadvantages.Overview of CompanySingapore Telecommunication Limited (normally known as SingTel, and earlier portrayed asSing Tel), it deals in the sector of the telecommunications industry (SingTel, 2018).Singapore’s biggest operators of the mobile network are SingTel with 4.1 million subscribersand have combined subscribers of mobile through subsidiaries with customer’s base of 640million in 2017 (Dun & Bradstreet, 2018). Till 1995 SingTel was also called as EquipmentTelecommunications. It offers networks of a mobile phone, fixed-line telephony services, andISP (Business wire, 2010). SingTel has increased its market share and gone out of the boundary of home market and hasits shares in various regional operators, consisting 100% of the Optus. It is the second largesttelecom of Australia which was acquire from Cable & Wireless in 2001 and another
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MANAGEMENT ACCOUNTING3shareholder of Optus, and Bharti Airtel’s 32.15% which is the biggest carrier in India(National Library Board Singapore, 2018). VisionThe vision of SingTel is to become the best company of communication technology in theAsia Pacific (SingTel, 2018). MissionThe mission of SingTel Company is to break the barriers and build strong relations with thecustomers. Impact of Business Environment on the Financial Performance of SingTel CompanyThere are various environmental factors that have an impact on the SingTel’s financialperformance. Trade barriers, changes in government policy, tax changes, demographicchange and new laws are some of the examples of change in business environment. PESTLESource [http://undergroundwaterproject.blogspot.in/2011/03/pestle-analysis.html]
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