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Understanding Generational Differences

   

Added on  2020-03-16

13 Pages2349 Words59 Views
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Management Communication
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EXECUTIVE SUMMARYToday’s organizations consist of a diversity of generations in comparison to theprevious era. This presents a lot of new challenges to the organization. The purpose of thereport is to conduct a research on the opportunities and challenges posed by the managementin managing the by multigenerational workforce this increased diversity of challenges. Thereport focuses on two areas that are motivation and retention of the workforce. Sinceemployees of different ages react differently to the motivations provided to them. This can beachieved through management communication which is referred to as planning the mode andmethod of communication as to manage the variety of workforce working in the organization.The report mainly deals with communication media used for motivating generation X peopleof age between 1961 – 1976 by the organization. Their attitudes, strengths and weaknesseshave been described. People of this generation are self-managing with great experience andhence they can be motivated using these strengths and weakness.
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TABLE OF CONTENTSIntroduction................................................................................................................................7Main Body..................................................................................................................................7Communication Media for Generation X (people born between 1961-1984).......................7Values and attitude towards work and decision making........................................................8Decision making preferences...............................................................................................11Conclusion................................................................................................................................12References................................................................................................................................13
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TABLE OF FIGURESFigure 1: Chart representing strength and weakness of different generations the workplace.11Figure 2: Percentage of Each Generation Working.................................................................12
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