Report | Management and Organization
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Added on 2020-05-04
Report | Management and Organization
Added on 2020-05-04
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Running head: Management and organization Management and organization
Management and organization Table of ContentsIntroduction.......................................................................................................................................................3Background of the company..............................................................................................................................3Organizational structure of the pure gym..........................................................................................................3Modern management approaches....................................................................................................................5Two innovative strategic management objectives of the company...................................................................6Conclusion.........................................................................................................................................................8References.........................................................................................................................................................92
Management and organization Introduction The report focuses on the business operations and activities of the pure gym. It outlines that how the company is implementing and using various modern management approaches within the organization to gain long-term targets and benefits. Further, the report explains SWOT analysis of the company. The pure gym is one of the biggest players in health and fitness center. It also explains the system approach and contingency approach of the organization to maintain effective management within the organization. Background of the company The pure gym is a chain of no-frills fitness clubs in the United Kingdom. The company wasfounded on 2009 in the United Kingdom. The chain is based in Leeds and it has gyms around theUnited Kingdom. The company is planning to open 300 gyms by 2020. After the variousresearchers, it has been evaluated that the company has over 180 gyms around the United Kingdom.The gyms open 24 hours a day and it provides fixed and free weights, cardio equipment, Zumba andexercise classes across the world (Vandeveer & Menefee, 2010). Swimming pools are not availablein Gyms because they are very expensive. Peter Roberts is the founder of the company. Thecompany is privately owned by CCMP capital and other investors around the world. In today’s era, itis growing and succeeding in the global market. In this way, the revenue and profit of the companyhave increased. All pure gyms are focused by the real-time (Nurkkala, Kalermo, and Jarvilehto,2014). It is one of the biggest fitness and health club centers around the world. Along with this, thecompany uses effective technologies and strategies to increase the revenue and to improve theservices of the fitness center (Belch, Belch, Kerr & Powell, 2014). Organizational structure of the pure gym The organizational structure of the company is unique and effective. The company is usingeffective strategies to deliver a great experience for the members and people. It is using leadershipstyles to inspire and motivate to the trainers and mentors for providing excellent training to theyoung people. The team of the pure gym is dedicated and supportive (Shen et al, 2016). They arefocusing on the business activities and operation by providing various services to the members and3
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